P&G Engaging New Audiences to Support Global COVID-19 Relief Efforts

At P&G, we’re working hard to deliver products to store shelves, while supporting global relief efforts with donations and financial aid.

We’re also finding new ways to step up by connecting individually with our employees and the people who depend on our products, engaging them in our global relief efforts.

This week, P&G enlisted the help of TikTok phenom Charli D’Amelio, heeding the call of Ohio Gov. Mike DeWine to encourage social distancing to slow the spread of the coronavirus — and have some fun too. More than 40 million people around the world have watched her #DistanceDance video, and many are sharing their own versions of the #DistanceDance to inspire young people to practice social distancing. For the first 3 million videos posted, we’re donating products to Feeding America and Matthew 25: Ministries to help families in need. Click this link to view. https://www.tiktok.com/@charlidamelio/video/6807971434959310085

On Saturday, we’re joining up with TwitchTV to bring together people in the gaming, music, and sports worlds for StreamAid 2020, a 12-hour benefit supporting the COVID-19 Solidarity Response Fund for WHO powered by the United Nations. Throughout the broadcast, our Global Relief Team will share stories from the front lines of the COVID-19 response efforts, highlighting our partners who are delivering our products and aid to the vulnerable people who need it most.

Sunday night, we’ll bring live entertainment to homes across the United States as a supporter of the “FOX Presents the iHeart Living Room Concert for America.” Throughout the broadcast, musical performers will encourage viewers to support two of the many charitable organizations helping victims and first responders during the pandemic: Feeding America and First Responders Children’s Foundation. The program airs on Sunday at 9 p.m. ET on all FOX platforms and iHeartMedia radio stations nationwide.

These initiatives are in addition to much-needed product donations and financial support we’re already providing. All day, every day, P&G people are stepping up and serving others as a ForceForGood.