Pezesha Joins Industry Giants at FMCG Awards

Last week, marked a pivotal moment for Pezesha as we attended the highly esteemed FMCG Awards hosted at Trademark Hotel, Nairobi. The evening was aglow with the spirit of celebration and accomplishment as market leaders from the fast-moving consumer goods sector converged to honor excellence and innovation.

The FMCG sector in Kenya is thriving, with a market size exceeding $10 billion with over 7.4 million Micro, Small, and Medium Enterprises (MSMEs) in Kenya, approximately 51% of them engaged in FMCG-related activities such as retail, wholesale, and agriculture (Source: BMI fitch solutions).

Amidst the grandeur of the occasion, Pezesha took the stage to deliver a compelling presentation, articulating our unwavering commitment to revolutionizing financial inclusion to small and medium sized businesses across Africa in the FMCG value chains through our embedded finance approach. Pezesha has been instrumental in serving a significant portion of this market, enabling more than 200,00+ loans in FMCG sector, where we have seen more than 20,000+ jobs created and income levels on average rising to at least 13% per customer. This year we aim to scaleup to more FMCG value chains especially in agriculture and consumer goods as we believe this is where disporportionate impact will be felt following the strategic partners we have forged in telcos, payments and banking sector as well.

We leverage data analytics to gain insights into SMEs behaviors and preferences, collaborate with channel partners where they exist and tailor products that are suitable to them and their value chains based on their business needs. Our robust digital infrastructure allows us to integrate with partners enabling us to provide credit to SMEs within their ecosystem without disrupting their user journey. Alternatively, they might still choose to access our service through our mobile / web application 2.0 platform where we whitelist a channel partner’s SMEs giving them a direct access to their pre-qualified limit.

The event also served as a platform to recognize the outstanding achievements of industry players across diverse FMCG sectors. From food and beverages to personal care and household products, the winners epitomized excellence, setting new benchmarks for quality and leadership.

Reflecting on the evening, we are humbled by the opportunity to engage with industry peers, share insights, and celebrate the collective strides that propel our sector forward. The FMCG Awards not only commend excellence but also foster collaboration and innovation, essential elements in driving sustainable growth and development.

We extend our heartfelt gratitude to the organizers of the FMCG Awards for orchestrating a truly remarkable event, and to all participants for their invaluable contributions. As we look ahead, let us continue to champion excellence, inspire innovation, and shape a brighter future for the FMCG industry and beyond.

Pezesha is your supply chain financing partner! We tailor make credit offerings that matches your value chain needs, we have no hidden/registration fees, we grow your distribution by 10X and to top it up we are fully compliant as the leading B2B lender in Kenya that has been approved to offer embedded finance at scale.

About Pezesha: Pezesha owns and operates a digital embedded finance platform that connects capital and other financial services to underserved Small and Medium-Sized businesses (MSMEs) & value chains to empower them with affordable inventory and working capital that create meaningful impact and growth to their businesses.

Website: https://pezesha.com/

To Partner with us to credit your network of MSMEs please email us at Email: [email protected]