PetSmart Tattoo Stunt Replaces Regrets With Pets

PetSmart Tattoo Stunt Replaces Regrets With Pets

Hi there, and welcome back to b. Building from business.com . This is the highlight reel of the b. Newsletter — your digest of bite-sized news, thought and brand leadership, and entertainment. For the full-length version of the b., sign up here to get the full edition in your inbox two times a week.?

In this issue, we’ll see what it takes to rebuild a snack empire, learn about a company who is turning tattoo trash into tattoo treasure, and get warm fuzzies from an extraordinary Tiki Bar.

As always, our meme of the week offers a relatable knee-slapper to coax you back into flow state. Let's dive right in, shall we?




Stuckey’s: Rebuilding an American snack empire

(Source: Penguin Random House)

Discover how Stephanie Stuckey revitalized Stuckey's Corporation, transforming it from a roadside stop into a retail distribution powerhouse. Her innovative approach and commitment to embracing the brand’s heritage offer valuable insights for business leaders looking to navigate transformational journeys. Read the full interview here.


PetSmart: Replacing regret tattoos with pet tattoos

Explore how PetSmart 's creative customer loyalty program turned regrets into heartwarming stories by allowing winners to replace unwanted tattoos with images of their beloved pets. This unique initiative not only engaged customers but also showcased the power of emotional connections in brand loyalty strategies. Learn more.


Good Company: Tiki bar and grill fulfills diner’s last wish

(Source: Mama Kwans / Facebook)

Read the touching story of Kevin Cherry, who went above and beyond to fulfill a dying customer’s final wish at Mama Kwans Tiki Bar & Grill. Its a heartwarming tale, and it highlights the impact of exceptional customer service and the profound difference it can make in people’s lives. Read more.


We Meme Business

Written by Dawn Allcot and Dan Ketchum.

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