PetSafe Brands is the new name of your old favourite pet tech brands
Jodie Humphries
Pet Industry SEO Copywriter | Crafting Content that Wags | ?? Obsessed dog mum to Wally | Author
Radio Systems Corporation and Radio Systems Australia have rebranded to become PetSafe Brands, which aligns more with what they offer pet owners with their group of brands. PetSafe Brands includes well-known pet brands Kurgo, PetSafe, and SportDog.
According to PetNews.com.au, the company chose to rebrand as part of a new strategic plan that includes new company values and purpose. However, it remains committed to offering pet parents the same amazing products it's always offered, and this now allows it to expand its offerings.
CEO of PetSafe Brands, Rob Candelino, was quoted in PetNews.com.au as saying:
"We felt it was also the right time to update our corporate name to better reflect that we are home to some of the most influential brands in our industry.
“But PetSafe Brands, to us, is much more than just a name change. It reflects a new energy in our company and a strong conviction that our unique combination of world-class technologies, a massive amount of IP, the best teammates in the business and our stable of beautiful, consumer-facing brands positions us incredibly well for another 33 years of growth and success.”
You can read more about the rebrand at:
My pup Wally had the chance to review some of the amazing products offered by PetSafe Brands a little while ago. He loved the automatic treat dispenser, and so did I, as it keeps him occupied whilst I get client work done. It also helps with his separation anxiety when I leave him alone.
Check out Wally's review: https://www.whereswallyh.com/pet-health/helping-dog-with-separation-anxiety/