The perverse goal of goals
Susana Gonzalez Ruiz
Strategic Foresight & International Market Intelligence specialist
In the 1930s, the anthropologist G. H. R. von Koenigswald conducted a series of excavations in Java to find new hominid specimens. Von Koenigswald offered to pay the natives for every piece of fossil that was delivered, and this soon began to bear fruit. The Javanese brought him pieces of valuable human skulls. Soon after, the archaeologist realized in horror that his assistants were breaking whole bones into smaller pieces to obtain their reward.
Do you want to know what the real purpose of a company is? Look for the goals from which their workers’ performance is measured.
In the end, it all boils down to their ability to achieve certain indicators. Paradoxically, the easiest and quickest (and often the only possible) way to meet those goals is at the expense of the company’s purpose.
The saddest thing is that it is the companies themselves who betray their own principles under the justification of efficiency and rationality.
Behind a goal is hidden, ultimately, a deep mistrust of the company towards the people who make it up because, ultimately, they are just "resources".
Unfortunately, if this system continues to perpetuate itself, it is also due to the lack of sense of responsibility of workers, who do not accept that their primary goal is to defend the well-being of the company, even if this means confronting it to protect it from itself.