Persuasive Communication and Hypnotic Storytelling with Dr. Laura Sicola

Would you love to "do more by doing less" with storytelling?

The answer is yes??

By the way, Carnegie Mellon University did an incredible study on the difference between selling with a story vs just the facts.

They ran a test with a sales letter for a non-profit.

There were two versions of the “same” letter.

One version told a gut-wrenching story about a girl that lived in a 3rd world country.

The second version shared the facts on what terrible living conditions the people lived in, how many didn’t have water, how many went without food, etc.

Then they measured how much each of the test groups donated to each letter.

The story-based letter got 118% more donations than the facts based letter!

They even re-tested the letters. This time they added both the facts and the story to the same letter.

And the results?

They got a 25% increase over the fact-based letter, but they were still well short of the story-based letter!

I often work with busy professionals that tell me their client is different and sophisticated. They won’t be swayed by stories, only by the hardcore facts.

Those busy professionals are wrong!

To prove my point, I interviewed Dr. Laura Sicola , storytelling and communication coach.

Takeaways!

1. Command the room with your presence and voice to capture and hold attention.
2. Connect deeply with your audience using personal stories and experiences.
3. Close the deal by establishing trust and guiding your audience to the next step.
4. Use body language effectively to reinforce your storytelling.
5. Delegate tasks like proposal writing to focus more on your core strengths.

CLICK HERE TO LISTEN?- iTunes?or Spotify or?WATCH HERE

p.s.

Speaking of Doing More By Doing Less, you should check out this next Q&A Session - Create Your 4 Day Work Week for Entrepreneurs - July 10th, 12:00 pm CST?