Perspective 2023

Hello merrymakers,

The holidays are here. No matter where the season finds you, we wish you all the best for a prosperous New Year. And since you’re a subscriber (thank you, BTW), you’re among the first to know that you’ll receive a special holiday video message from us in your LinkedIn feed next week. So be on the lookout.

In this edition, we’re thrilled to share with you comments from Justin Hall, Vice President, Nordson Electronics Solutions, as he looks back on 2023 and forward to 2024. Enjoy this two-minute read from Justin!

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Late last year, my family and I relocated to San Diego, California, from Loveland, Colorado, where I’d been leading the Nordson Medical Fluid Components division. This October marked my first year as Vice President of Nordson Electronics Solutions in San Diego, leading the division’s fluid dispensing, conformal coating, plasma treatment, and selective soldering business. I mention the transition because I’ve spent significant time out in the field this year getting to know the Nordson Electronics Solutions team, our customers, and our distributors across the globe. It was time well spent. Through countless conversations, I’ve learned we’re on the right path with on-time delivery, quality, and support outcomes, and most importantly, that we must remain closer than ever to our customers, moving with speed and agility to support their long-distance sprint to meet consumer demand and keep pace with component optimization and packaging advancements.

Staying close to our top customers means we'll look for every opportunity to help them innovate while optimizing their manufacturing operations so they can win. In parallel, we need to stay out in front of our technology to keep up with their frequent and fast innovation cycles.

As we look ahead to 2024, we expect our investments in our customers' traditional products to be slower while investments in new advanced packaging applications and product innovation will be high. As a result of this continued shift, our customers will seek cost-optimized equipment solutions that deliver high quality and throughput to service consumer demand efficiently. The bottom line is that our customers' new products are very costly and in high demand, so there is no room for yield and throughput issues.

I was pleased to learn that the steps we’ve taken in the wake of the COVID-19 supply chain issues have put us on the right path to ensuring on-time delivery, shorter lead times, and quality for our customers. Our customers’ technologies are evolving so quickly and with such high demand that having application expertise and support in local regions is critical to their success, which is why our focus on providing local support and access to spares and services where they manufacture is also well received.

As 2023 draws to a close, market dynamics and the political environment have led to some excitement and challenges on a macro scale. Nordson has experienced continued investment in automotive electronics to support electric and autonomous vehicle advancements, where quality and throughput remain essential factors. Similarly, semiconductor industry growth, tempered in 2023 after two strong years of investment, has remained an exciting space for innovation as our customers focus on next-generation products and advanced packaging techniques to support artificial intelligence, cloud-based services, and 5G.?

Moving into the new year, Nordson Electronics Solutions remains highly engaged in both markets, planning and introducing advanced solutions that will continue to help our customers innovate while meeting and exceeding their goals for quality, throughput, and cost of ownership. We’re living in exciting times. Our global team of experts is ready to run the race in 2024.

We look forward to clearing application barriers for the world’s most significant electronics innovators as they trailblaze into the future of advanced electronics. Best wishes to all for a happy holiday season and a prosperous new year.

Justin Hall, Vice President

Nordson Electronics Solutions

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Thanks for reading this far.

Thanks for being brilliant.

See you again in 2024.

Or?contact us?anytime for questions or to see a demo.