Personas Need a Serious Update
Is your organization using personas? Have you updated them for the digital age?
In this week's video, I discuss the problem with the continued use of Personas as a fictional customer profile and give some solutions to how to update them with real data on real people and rethink them around behaviour, motivation and interests rather than demographics.
For further information on gathering data to build better "Personas 2.0", see my videos on Social Intelligence and using D.A.V.E. to find your Audience.
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Truly Social is a web series that you can share with your boss or client when they're not really "getting" social. It's also the name of my company - where we work with clients on helping them develop their own content series.
I've been working on this social stuff for over 18 years and I've been a participant in the social web since 1992. My videos (usually) come out every SUNDAY ...with ~5 minute "lessons" on what are truly social practices (and what are NOT).
Digital for Life
7 年A discourse on the relative merits of different types of [ Kotler 101] segmentation is perhaps a little dated also? Surely, vanguard marketers abandoned personas long ago and are now using big data to generate lifetime value from segments of one?. Kudos for the video styling though - nicely done!
Software Sales
7 年Check out the Persona Institute.
Digital project manager
7 年Christophe Leclerc, à regarder !
Directeur Associé @Wedrivit
7 年Love this Tara Hunt!! Thank you! You gave all the needed argumentation in just 5mn!! Pierre Wittorski Tim TRAN NGOC