Personalizing landing pages, how to boost team productivity, and where you should add CTAs.

Hey, Alexis here.?

This newsletter curates growth insights from the Taktical Digital team. It keeps you up-to-date on growth tactics and tricks you can use to grow your online business

If you don't find this valuable, you can permanently unsubscribe at the bottom of this email. If you like it, tell your friends to?subscribe here.

What's in The News This Week

Meta?announces Instagram explore page ad.?Pinterest?expands Pinterest TV?for the holidays. Advertisers pulling from?Twitter?benefits TikTok, Reddit and Snapchat.

Growth Hack #1: Get up close and personal

The software company Optimizely tested a?tailored approach?to their landing pages. The results? An over?113% increase in overall conversions.?

How did they do it? The isolated 4 groups of people that frequented their website:

1. Shoppers from Target
2. Late-night shoppers
3. Visitors from the travel industry
4. Visitors from Microsoft

And made small adjustments (background images, headlines, etc.) to landing pages for members of each group. The data collected revealed that?personalized landing pages?drove an increase in overall conversions.

Source:?NeilPatel.com

Growth Hack #2 Go green for productivity

It's no secret that having?productive team members?makes a positive impact on your company's bottom line, but how do you increase in-office productivity??

A research study conducted by Exeter University found something that?raises productivity by 15%. A study done by Harvard found that this same thing increases cognition by 26% and resulted in a?30% drop in sick leave.?

?What caused this seemingly magical increase in productivity??Green plants. If you're looking to increase productivity in your company's office, it might be time to go green.

?Source:?Forbes

Growth Hack #3: Put your email signature to work

Helga Zabalkanskaya, CMO of the email generator company Newoldstamp, recently explained how her company was able to?acquire 21 new clients?a year?without spending a penny.

How did they do it? An employee named Larry and clever use of his?email signature. At the bottom of Larry's email signature,?they added a CTA?that reads "Book a meeting with Larry."

The CTA added to Larry's email got a 2% click rate with 20% of clicks booking a demo and?50% becoming paid customers.??

Source:?Growth Hacking Idea

Required Reading

Ways To Improve Healthcare Digital Presence

Digital marketing in healthcare industries has been evolving at a rapid pace. The ever-changing digital marketing landscape provides new opportunities and challenges for healthcare marketers.

?As the industry looks to move away from traditional advertising models, digital marketing provides a more targeted and interactive way to reach consumers.

Read More

WE'RE HIRING!?

Available Jobs Open Now:?

• Creative Ad Copywriter:?A sharp, talented writer to join our creative and content teams to write compelling ad copy as well as other assets (including blog posts and landing pages) across a breadth of verticals.
• Senior Paid Search Account Manager:?A cool, sharp, talented person to join our Paid Search team to manage scalable direct-response Google AdWords advertising campaigns for a small number of exciting clients.
• SEO Manager:?We’re looking for someone who is self-directed and is interested in digital marketing and tech/startups in general.
• Senior Account Manager Paid Media:?You are a motivated self starter with a desire to lead on strategy and execution in paid media channels for some of the world’s leading brands

APPLY HERE