Personalized Landing Pages for ABM/ABS - Our Experience

We used Personize.ai agents to research 4,000 accounts, personalize our pitches based on the research results, and then create a personalized landing page for each. The results were impressive, despite our short time live.

We're exploring whether this approach could contribute as a new innovative addition or tool to an inbound-led outbound strategy (the concept borrowed from RB2B ’s Adam Robinson ).?

With inbound-led outbound, we’d focus on producing landing pages that engage buyers, giving them the space and time to get to know us while signaling their interest:

? First, we build brand awareness with a personalized pitch.

? We avoid pushing for high-effort actions (like scheduling a meeting) and instead provide materials for them to review at their own pace. If they're interested, they'll spend more time or return multiple times.

? When engagement reaches a certain threshold (based on time spent or visits per account), we hand the account over to a salesperson.

So far, we've noticed better results from personalized landing pages combined with email outreach compared to emails with a direct CTA to schedule a call.?

What’s exciting is that this process can scale, we could easily do this for 40,000 accounts, refining our targeting and qualifying accounts in real-time. This means delivering the right personalized messages to the right accounts.

Here’s what we’re testing next:

? Using Runway to add personlized visual experiences, unique to each account.

? Leveraging tools like RB2B to identify visitors, research their accounts, and generate personalized landing pages based on their visit details and company information.

? We’ll also be testing o1 (reach out if you’re interested in the details).