Personalized advertising what you need it to be

Due to the misconception that is related to personalized advertising, why can’t you make it all you need it to be. I mean the term personalized is really centered on personality and the confusion is whether it’s the brand’s personality or the customer’s personality. Both can work for the same reason or different reasons, but both reasons would be effective advertising.

Personalized advertising is a powerful tool mostly associated with online media. But the core of personalized advertising is knowing your audience. It is known as an interest-based advertising tool that improves advertising relevance for users to increase ROI for advertisers. It works with online users because they are the easiest to track, but tracking interest base can be achieved for any medium.

The extension for it is to provide an improved experience for users by targeting them with more relevant advertising content.

But how is this not a tool for traditional medium or print medium?

Advertising campaigns and strategies work with research and most of the research is based on the target audience and demographics. Also, every brand creates a product or service that targets a certain audience in need. Then this means personalized advertising can be explored for traditional medium or print media.

Let us take TV, for example, a TV station keeps a record of the people who consume specific shows and they also know how many people are watching at a particular time. That information alone can tell you the interests that people who watch TV have and so can work advertising through that.

It’s even easier for print media, most magazines are targeted already and they already have an audience for their publications. That alone is interest data that can shape personalized advertising.

 Let us explore these possibilities.

Obviously, there is interest data that is gathered to achieve personalized advertising effectively.

Interest data basically means what it is, collecting data on the interest of your prospect customers. This can be collected in so many ways, it is just easy with the online medium but that doesn’t mean it is not achievable for traditional mediums too. Luckily for small businesses, their close interaction with customers can allow them this interest data and they can achieve a lot that has to do with personalized advertising.

The main base here of personalized advertising is to provide an improved experience for users. How do you achieve this?

Knowing your audience is the answer.

Research allows you this information and for any brand, the purpose behind the products must be because of a need. That need focuses on a specific audience and the specification also get your understanding of your audience. Then this means that personalized advertising can be achieved for traditional medium or print media.

Personalized advertising in its basis is connecting with potential audiences in a more relevant and relatable way. Any advertising medium can achieve this with the knowledge of the audience.

Advertising alone requires intensive research that most advertising agencies know about. This research allows for effective advertising and shapes effective campaigns. The research is a need and gathers most information that can allow any form of advertising.

Therefore can we not box personalized advertising and make it what we need it to be for both customers and businesses.

Ways of making personalized advertising what you need it to be:

1.      Make it a personal thing for the brand

Read the article on the link below:

https://www.placemyad.co.za/a-fresh-take-on-personalized-advertising/

2.      Make it a personal thing for the customers:

The link above can bring light on this. But think of it as a way of making your customers feel like the products or services is nothing without them. You make them part of the brand’s definition. In that way, you make understanding them a need and so you personalize your advertising according to that.

3.      Apply it on any medium of your choice:

With the understanding or knowledge of your audience, any platform can allow you to personalize your advertising. TV, Radio, Newspaper, and Magazines, besides the obvious online media can allow you to make your advertisement a personal thing for both your customers and you as a brand.

Round-Up

Personalized advertising is formerly known as interest-based advertising, how it is an online tool I feel it is just a box to limit effective advertising. Personalizing something must not be a box of the medium. Make it all you need it to be to achieve effective advertising. Basically, make your advertisement personal and however, you go about it. Just make sure that you put close consideration to your brand’s purpose which includes understanding your target audience.

TV, Radio, Newspaper and Magazines as much as they are traditional mediums, they too have users and there are ways that can allow some data capturing that will allow businesses to personalize their advertising. Personalized advertising is an emerging trend but it must not kick out other businesses because it is boxed, given such a broad name attached to it, let us allow it to be just that. However, you understand it there are ways of making it work for you.