Personalize Your Customers’ Shop & Earn Experience

Grow your program by connecting with shoppers through personalization.

Personalization is vital for successful Shop & Earn programs because it enhances consumer engagement while also increasing revenue. Data shows that delivering personalized content to the right audience at the right time improves shop rates by as much as 10% to 20%. Personalization also helps reduce points of friction throughout the shopping journey by guiding members to the next step of program engagement. Read on for examples of effective personalization tools.

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Personalized Landing Pages

The most effective landing pages are tailored to suit different audiences. For instance, new shoppers have different needs than established shoppers. New shoppers benefit from educational content, reinforcement of the program’s value, and perhaps a bit of guidance. In contrast, shoppers who are already engaged with a program want to see a wide range of available options and earn their rewards through a streamlined experience. Personalized landing pages ensure that program members at all levels are set up for successful engagement.

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One-to-One Store Recommendations

Shop & Earn program members expect personalized store suggestions throughout their journeys. Leveraging members’ shopping activity and preferences to recommend stores they find relevant helps foster engagement and trust in the program. Offering bonuses to targeted members at select stores provides further shopping incentive. And enabling the discovery of new stores based on preferred shopping categories empowers members, while also keeping them informed about earning opportunities.

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Communication Tools That Connect

Browser extensions and marketing emails are important communication tools for Shop & Earn programs, evidenced by members who use them and show higher program engagement. Therefore, driving adoption of these tools is crucial. This begins with prompts for new and eligible returning members delivered during their onboarding process. Personalized placements and targeted bonus-earning opportunities that encourage email sign-ups and extension installs will result in greater program value.?

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Personalized Email Marketing

Emails should be targeted to reach members at optimal moments in their shopping journeys. That includes welcome emails to introduce new members to the Shop & Earn program and educate them about its value. Re-engagement emails that remind lapsed and non-shoppers to return to the program, while providing them incentives for doing so, are similarly effective. Tailored email messaging might include prompts to complete purchases at previously viewed stores, or suggest new stores based on member shopping activity. Timely touchpoints with relevant content keep members engaged and active with their program.

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Summary

At Cartera, we have developed highly successful Shop & Earn programs for some of the world's largest airlines and financial institutions. If you're ready to launch or expand your own Shop & Earn program, let's work together to create a unique strategy that will drive sales and build engagement now, and continue to grow your business well into the future.