Personalize AI Search with Audience-Specific Rules

Get ready to take your AI Search to the next level with our latest improvement!

We're excited to share our latest enhancement to the AI Search module, which increases your personalization options of the search engine results, allowing you to target your rules to a specific audience.?

What does this mean for you???

This enhancement opens up more opportunities for you to personalize your AI search engine to better suit the needs of your target audience. You can create custom rules for a selected audience that focus on their specific behavioral patterns and needs while providing them with a highly personalized experience.?

How does it work??

To take advantage of this new feature, navigate to the Query Rules section of the AI Search configuration and select the "Audience" option when creating a new rule condition. From there, you can define your user segment and set up your rule consequences accordingly.??

By defining user segments as a rule condition, you will be able to apply rule consequences only to certain segments.?

For more information on how to create rules, see our User Guide.?

Discover our latest use case!?

This use case shows the creation of rules considering price and brand conditions for a group of heavy buyers. Once all the rules are in place, these customers will get search results boosted to higher-priced items from brands they frequently buy.?

Check out this Use Case.

The number of scenarios that can be created using the new segment condition in AI Search rules is endless and can be tailored to meet the specific needs of any business.?

Start creating your rules today and enjoy the results of your powerful AI Search Engine.?

Wojciech Szumowski. Product Owner