"Personalization vs. Efficiency: The Art of Communication with the Customer"

There are many ways to reach a customer these days, but the key is to choose the right method that adapts to the context and preferences of the customer. There is no one universal method that will be best in all situations, so it is worth using a variety of approaches.

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When it comes to choosing between emailing, calling, or messaging on LinkedIn, the decision should be based on several factors.

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Email: Emails are a good way to provide detailed information. If you need to provide specific data, a proposal, or a presentation, email may be the best choice. Make sure the title of the message is attractive and inviting to open, and the content is concise, clear, and valuable.

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Telephone: The telephone provides the opportunity for more personal contact. You can quickly get answers to your questions and start a more casual, natural conversation. However, if the customer is busy, the phone call can be a nuisance. Therefore, it is worth making an appointment in advance for a conversation or sending a short e-mail asking for a convenient contact time.

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Message on LinkedIn: If you know that the client is active on LinkedIn and has a more complete professional profile there, sending a message through this platform can be effective. However, it is important that the message is specific and draws attention to common interests or potential benefits of cooperation.

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There is no one "best" way to reach the customer. It is important to adapt the approach to the situation and nature of the client.

Whichever method you choose, a few tips can help:

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Personalize: Whichever method you choose, personalize the contact. Mention any previous interactions or customer information you have.

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Value: Focus on how the customer can benefit from your proposal. Emphasize how you can solve his problems or help him achieve his goals.

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Keep it short and concise: Whichever method you choose, try to be concise. People have limited attention and value messages that provide relevant information quickly.

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Professionalism: Whatever channel you choose, stay professional. Your communication style and message content should be appropriate to the business context.

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Ultimately, the most important thing is to understand the customer, their preferences, and their needs. Adapting to these aspects is the key to successfully reaching and establishing a business relationship.