‘Personalization at Scale’ Is Here
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Financial advisors can use generative artificial intelligence to help them achieve “personalization at scale” within their practice. Now, we’re at the implementation stage, said speakers at WealthManagement.com’s RIA Edge West conference in Marina del Rey, Calif.
“The good news is, personalization at scale is here,” said Jason M. Pereira , senior partner and financial planner at Woodgate Financial. “The bad news is, it’s going to further commoditize the work we do because, quite frankly, the faster everything gets, sooner or later someone takes those efficiency gains and basically tries to lower the cost of entry on these types of things, creating pressure on margins and trying to make up the difference on volume.”
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