The Personalization Paradox: Moving from Pitches to Value-Driven Customer Engagement

The Personalization Paradox: Moving from Pitches to Value-Driven Customer Engagement

Good morning, marketing leaders!

Are you tired of generic marketing blasts that completely miss the mark?

In a recent LinkedIn Live event, I shared groundbreaking insights on the future of personalization in marketing. I highlighted the importance of moving beyond generic pitches to truly understanding customer context—like how Nespresso bombarded me with irrelevant pod offers right after I bought a new machine.

But it’s not all doom and gloom. I also shared how companies like Verizon are getting it right by identifying key triggers in the customer journey and delivering timely, relevant messages. And let’s not forget the potential of generative AI to revolutionize personalized content at scale.

Want to dive deeper into these insights and join a community of like-minded professionals navigating the challenges of personalization?

?? The full article and discussion are available in The Personalize Community. Join now to learn more: Signup


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Joanne Francis, MSW

HARP Care Manager at Sun River Health

4 天前

Great article

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Stan B.

Nik’s Hubby ?? GirlDadOf9 ?? Guiding 2B Tribes ???? Chief Fulfillment Officer @BlkHandSide Collective @OmniSoul Solutions & BlackDemographics.com | Creator of Soul Force ~ Soulpreneurship ~ Soulium ~ Soulism ~ Soularium.

5 天前

Thanks for sharing

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