Personalization Governance in a Political Landscape

This week’s episode of the ‘Hello $Firstname’ podcast, is a discussion of Chapter 21: Governance. Listen to it now on your favourite podcast service.

Our special guest this week is Tina Lambert from the Agillic client, DI - Dansk Industri . Tina is currently working as Head of CRM and Loyalty after many years within the political organization. Stakeholders wanting to inform all clients are many and the need for balancing priorities within CRM makes it necessary to rely on fixed processes and governance.

Introducing: Tina Lambert, Head of CRM at Danish Industry

In the episode we cover the following points:

• Tina's background and career
• The importance of Governance in CRM and Marketing
• How data processing, privacy regulations, and consent management play into the CRM strategies at Danish Industry
• How the CRM department connects with both Legal, Procurement and IT
• How the CRM department interplays with other departments to get the client communications rolling
• What stakeholder strategies they use to align internally on customer communications and lastly...
• Tina's own favourite example of personalization that he has experienced personally

Watch it all here:

Or give it a listen:

Happy listening!

Rasmus Houlind, Frans Riemersma, Arild Horsberg and Mattias Andersson

P.S.

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.

Book me for a presentation, meeting or talk here!