Personalization framework, dark funnel, audience research, intent data vendors, and more...

???? Welcome to #FlipThatFunnel, my monthly digest created to help marketers, especially in complex B2B organizations, become transformational leaders. ??

My TOP 12 marketing and leadership nuggets from August:

1. Whoever knows the customer best, wins. ?? Period. Here's why audience research is so important. 8 proven tips to win the game: ???? READ
2. Demographic VS behavioral targeting - my personal recommendations for intent providers to tune into your audience's 'micro-moments'. ???? READ
3. 5 reasons your targeting strategy needs intent data: ?? Prioritize and focus your resources on those most likely to convert. ???? READ
4. Marketing funnel or flywheel? Is the funnel concept outdated? Which do you use when mapping out your content strategy? ???? READ
5. Top 4 skills for marketers today. ? Everything else can be learned. Spoiler: a fat-T marketer is the best of both worlds... ???? READ
6. Top 6 reasons your marketing team may be failing… ? and it's not their fault! Did I miss anything? ???? READ
7. ?? The ultimate framework for personalizing your content strategy - which means more business for less investment... YAY! ???? READ
8. 99% of marketers will fail without this... Knowledge beats guessing. Every ???? Single ???? Time. ???? READ
9. How to diagnose a broken marketing funnel: ?? Six examples of common pitfalls and how to fix them. ???? READ
10. Why investing in Gen-Z can be so rewarding. If you find them difficult to work with or disengaged, the problem might actually be you. ???? READ
11. ?? 100K+ deals don't convert on ads or a bi-weekly email nurture. The most important bits in the buyer journey happen in the dark. ???? READ
12. How buyers buy today. Expectations VS reality... ???? READ

?? Did an article resonate with you? Have a different perspective? Join the Conversation today and subscribe for growth. ???? Let's flip that funnel together to elevate the B2B game. ??