Personalization & Email Marketing
Your customer opens an email campaign from your brand.
It's another impersonal email about a limited-time sale.
They consider the deal for a moment but then think – better not.
Before you know it, that email rests in the customer's deleted folder.
Customers are looking for more than the odd discount code. Due to the competitive nature of the online marketplace, there are seemingly endless options and competitors for any given product.
So why should this customer choose your brand?
Give them a reason.
HERE'S HOW:
#1 Personalize Subject Lines
Consumers are 22.2% more likely to open your email if there is a personalized subject line.
Details matter.
When you add a customer's name to the subject line or in the email greeting, it becomes more relevant to them.
You'll want to establish relevancy because 66% of consumers unsubscribe from email lists once they are no longer relevant to them.?
#2 Make Your Emails Stand Out
领英推荐
Feel free to use email as a platform where your brand can be a little more creative and playful.
More than 50% of men and women agree that humor is acceptable in email!
You can also get creative with your email marketing content calendar. Appeal to your customers by relating current events, trends, holidays, celebrations, and experiences that are important to them.
#3 Segment It All
36% of email revenue is driven by targeted emails to specific segments.
Use your email marketing to talk to your different types of customers.
With a bit of segmentation – you can make any of your customers feel like a VIP.
Follow these 3 tips, and let us know how it goes.
Go ahead, get started:
Have any questions, comments, or concerns?
Share your big ideas or a-ha moments down below. ??
Best,
The Email Einsteins at Flowium