Personalization doesn't have to be difficult
Felicity PR: Inspiring Communications
We help wellbeing brands market well. Our virtual business model enables clients to invest in brains, not bricks.
Opting in to?opting out
In the past few weeks, I’ve received emails from various brands, giving me the choice to opt out of their Mother’s Day promotional messages. This small digital gesture acknowledges that not all holidays make people feel warm and fuzzy, and in fact, sending a sequence of rosy emails to someone for whom Mother’s Day is triggering can be the mother of all reasons for them to hit “unsubscribe.”
Having said that, as a marketer, the emails made me wonder: how else can we build sensitivity and opportunities for more personalization into our communications? As?a recent article?asks, why not let consumers choose which emails to opt out of when they first sign up or make a purchase? This might mean more work in setting up your email outreach but may make for a more tailored journey overall.
What small steps can you take to be more sensitive to your consumers while personalizing their journey?
Wellbeing from around the web
Kraft Heinz leverages innovation, personalized marketing to offset consumer ‘uncertainty’ related to inflation
Kraft Heinz saw consumers rediscovering their brands during the pandemic. Now, they have big plans to use the insights they collected during this rediscovery, to help offset consumer uncertainty as the price of just about everything rises right now.?Discover what the Kraft-O-Matic Insights Generator is and how it will help.
Image: iStockPhoto/Thinkstock
领英推荐
Lessons in Personalization: What Netflix can teach marketing & sales teams
While Netflix may be?losing subscribers right now, their business model has been stable for years. Part of that has to do with the sheer level of personalization they incorporate into their platform.?Learn why Netflix has been so successful and get step-by-step instructions for setting up personalization based on buyer personas. Plus, find out how to get your consumers to binge your content.
Image: Los Angeles?Times
Content Connection: Highlighting brilliant branded content
To your wellbeing,?
Amy Laski
Founder and President
Felicity [Inspiring Communications]