Personalised Candidate Experiences

With top talent supposedly in short supply, candidates are more in control now than ever before - And, they are exercising that control during the recruitment process and beyond. It is worth noting that nearly half of today’s candidates would turn down an offer if they had a bad experience during the hiring process, with 38% more likely to accept if they were satisfied with their experience.?The candidate journey has never been more important than it is now and the simplest of things can have a profound affect. From delayed CV/interview feedback to delays in the interview process and at offer stage (including 'low' offers), the recruitment process is littered with risk that we as recruiters manage as best we can.

However, what’s worse,?64%?of candidates who have a negative candidate experience will share that experience with others, while 27% of those would actively dissuade others from applying. One bad candidate experience can trickle down and start impacting the brand.?Your brand, and inadvertently the recruiters.

On the other hand, a positive experience can produce results.?IBM?found that 62% of applicants who were satisfied with their experience were more than twice as likely to recommend the hiring organisation—regardless of whether or not they received a job offer.

There is a trend across industries towards a consumer-like experience regardless of how or why someone is interacting with your brand. It might help to consider candidates as customers in this sense. Poor experiences loses customers, great experiences bring in more customers.

You can treat candidates like customers with a personalised candidate experience. Candidates don’t just want the omnichannel experience, they want to follow a journey that is tailored to their preferences and needs the same as they would as a consumer. That means the recruiter sending them updates and job listings that suit their background and their desired position, matching the benefits to the candidate’s preferences, communicating with them through their preferred channels, and keeping them engaged.

Jaxdene recruitment can help you ensure your recruitment process is smoother than it has ever been. Give us a call to find out how on 01354 572255