Personalisation, the key to being heard.

In an age of information overload, consumer attention spans are at an all-time low and just creating content is no longer good enough. Your content needs to speak directly to segmented audiences, to have any lasting impact.

We have more information at our fingertips than ever before. Data touch points like purchase history, consumer behaviour, and links clicked, as well as software that allows us to implement targeted campaigns, creating custom content has never been easier.

Consider these personalisation stats:

• 63% of consumers are highly annoyed with generic advertising blasts
• 80% say they are more likely to do business with a company if it offers personalised experiences
• 90% claim they find personalisation appealing

According to EmailMonks, “Personalised, triggered emails based on behaviour are 3x better than batch-and-blast emails.”

One personalisation example we love is from family favourite Cadbury’s, who created a personalised video campaign that matched a Dairy Milk flavour with users based on data from their Facebook profile including age, interest and location. The campaign saw a 65% click-through rate and a 33.6% conversation rate. Now in terms of social media, they are some seriously impactful results!

Personalised campaigns work for big businesses and it certainly works for smaller businesses too. According to Mail Chimp, recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns.

If you’re considering dabbling in some personalised marketing content to promote your business, here are a few questions for you to consider first:

Do you have more than one audience to communicate with?

Are you guilty of ‘blasting out’ content?

Could you click through and conversion rates be better?

Are you communicating with your customers on a deep enough level?

Could you benefit from a content strategy?

Sometimes the biggest shifters for success in a business, lie in the smallest, and often simplest details that are being overlooked.

Before we commence a 90-day sprint with a business, we have a 30-day warm up period, allowing us to dive deep to find the pain points for your consumers and the challenges for your business. Ultimately, this allows us to craft campaigns that are both focused and effective.

Perhaps a 90-day sprint could be just what your business needs?

Find out if we are a good fit by clicking here.