A Personal Invitation to Our 2025 Make BIG Happen Summit

At the 2018 Make BIG Happen Summit, Sarah Dusek, the founder of Under Canvas, faced one pivotal question: “What do you want?”

Her answer? A bold and audacious goal – a nine-figure exit.

Prior to Summit, that goal felt like a distant dream, but Sarah was emboldened by the inspiring speakers she heard from at the event. Sarah walked out of the Summit with clarity, a plan, and a mission to make her answer to that one simple question a reality.?

Less than a year later, with her coach Sheldon Harris by her side, she achieved exactly what she had envisioned—a nine-figure exit at a 32x EBITDA multiple.

I’ll never forget when Sarah stood on our stage in 2019 and said: “The Summit changed everything for me. It was life-changing.”

Stories like Sarah’s are why I do what I do. Every year, I see CEOs and leadership teams walk into the Summit with huge ambitions but without a clear roadmap. And every year, I see them walk out transformed, focused, energized, and ready to turn their BIGGEST dreams into reality.

This is why we created the Make BIG Happen Summit, and it’s what makes it so special to me.

Where Transformations Happen

Sarah’s story is one of many that have been told on the Make BIG Happen stage.

Take Richard Paek , the former CEO of Allied Lube Group, a Jiffy Lube franchisee. Back in 2009, Richard was staring down bankruptcy. But instead of giving up, he went back to basics—refocusing on the fundamentals, rebuilding his team, and staying relentlessly disciplined with the help of his coach. That commitment to doing the hard work paid off when Allied Lube, built for sustainable growth, was acquired by a subsidiary of Shell Oil for a massive 9-figure exit.?

Then there’s my buddy Rich Balot , CEO of Victra - Verizon Authorized Retailer , who used the very same principles to pull his company back from the brink of bankruptcy and turn it into a $3 billion success story.

These are the transformations that define the Summit. It’s where leaders stretch beyond their perceived limits, rethink what’s possible, and walk away ready to achieve the extraordinary.

What’s in Store for 2025

This April 24–27, at the Fontainebleau in Miami, we’re hosting the 2025 Make BIG Happen Summit, and I believe it will be our most transformational event yet.

We’ve designed the agenda to deliver clarity, breakthroughs, and actionable strategies to tackle your most ambitious goals.

Day One: The Make BIG Happen Program

The Summit kicks off with a full day dedicated to thinking BIGGER, executing faster, and scaling smarter. You’ll hear from some of the brightest minds in business:

• Jim Collins, author of Good to Great
• Deepak Malhotra and Boris Groysberg, Harvard Business School professors who will challenge you to lead with boldness and clarity
• Proven frameworks to elevate your business and leadership

Day Two: A Meaningful Choice for Maximum Impact

Based on excellent feedback from last year, we’ve created a structure that allows you to tailor your experience to what you have the strongest desire to learn about.

You’ll have two impactful options to choose from:

Option A: A six-hour AI-driven Annual Planning Workshop to break your 2025 goals into actionable quarterly plans. This is perfect for teams looking to align and improve execution next year.

Option B: Choose two deep-dive sessions tailored to critical challenges and opportunities, including:

• Growth and Scaling
• Maximizing Enterprise Value
• AI Innovation
• Health and Longevity

This format ensures that you’ll leave with exactly what you need to create momentum and tackle your biggest priorities.

It’s About More Than Business

Over the years, I’ve learned that what truly sets the Summit apart is the people.

Every year, I’m inspired by the caliber of leaders who join us, those who push boundaries, challenge themselves, and inspire everyone around them to dream BIGGER. The connections made at the Summit are often just as transformational as the strategies.

This isn’t just about networking. It’s about building real relationships with other driven leaders, with your team, and with the vision of what’s possible for your future.

The Make BIG Happen Summit isn’t just another event. It could be your turning point.

I’ve seen leaders and their leadership teams arrive overwhelmed, stuck, or unsure of their next move. And I’ve seen them leave with renewed confidence, a clear plan, and the tools to take bold action.

This isn’t about lofty ideas or short-lived inspiration. It’s about rolling up your sleeves with your teams, getting to work, and walking away with actionable insights that will transform your business—and your life.

If you’re ready to think BIGGER, act bolder, and achieve extraordinary results, I’d love to see you in Miami this April.

Let’s Make BIG Happen—Together

Early Bird pricing is available through February 28. Bring your leadership team with you—it’s one of the best investments you’ll ever make in your business and your future.

Register here: 2025 Make BIG Happen Summit

Mark?