"Personal Branding Is a Tool For You To Get Bought Without Selling".... Jon Michail
So how do you stand out in the marketplace? Good news travels fast. Chances are if you are onto something that is awesome, others will be too. So you might face some fierce competition.
Your Personal Brand - To Find Work Or Develop A Business
A personal brand is built around you — your experience or expertise, your previous Jobs held, your personality, your lifestyle, and your interests. You take this Personal Brand with you where ever you go. It is your reputation
Your brand is a living thing — and living things have personalities! That’s why it’s crucial you pinpoint how to define your brand personality before you start creating a brand for yourself, your business, your organization.
Step 1: Determine your unique value proposition
Spend some time thinking about what makes you different than your peers — your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not.
Step 2: Find out how others see you
Ask trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you. What are you good at? What are your strengths? In which areas do they view you as “irreplaceable?”. These would be 3 core words that they would use to describe you and it needs to also mesh with how you would describe yourself.
Step 3: Identify your goals - Find a better job or Start a Business
Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them.
Step 4: Identify your target audience - Employer or other Businesses
Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.
Step 5: Reorganize your priorities
You’re probably used to putting yourself behind the company you are currently working for, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. If you do develop a strong Personal Brand, you will get bought without having to sell yourself.
Step 6: Pay attention to the details
Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.
Step 7: Update your LinkedIn Profile
Go through your resume to determine it gels with your brand. Ensure that your LinkedIn Profile accurately defines who you are, and is in line with both your short-term and long-term goals. Don't be lazy and put up a photo and create a LinkedIn banner. Fill in all the necessary details that you can to ensure you will be seen. Use key words in your field to describe the work you want to do or the business field you are wanting to work in.
Step 8: Become a social networker
Set up accounts at social networking sites such as LinkedIn, Twitter, Instagram. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message.
Step 9: Build your own website
Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients.
Step 10: Blog
Platforms like Wix, WordPress make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience.
Step 11: Get published - Share articles on other websites
Write a blog post for another website, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field.
Step 12: Go offline
Be sure to promote your brand in person, too. Join and participate in industry groups, or offer to spearhead a large project that highlights your unique talents.
Sold!
If you want to be successful, creating a personal brand isn’t just an option, it’s a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.
Source :- https://www.salary.com
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4 年Good evening Audrey A. How you see your personal brand and others see you must certainly be aligned and that’s very important. Thanks For sharing