Personal Branding is the skill of now, argue international experts.

PBEX Experience 2021 gathered in its 5th. Specialist edition from 13 countries to share Personal Branding trends and best practices.

"What is the superpower of your Personal Brand?" and "New times require new Strategies!" were the central provocations of PBEX Experience 2021, one of the main international events of Personal Branding. Held on December 10th, the online event was live free and featured experts from 13 countries who discussed the role of personal brand management in this new era.

The 5th edition was promoted by YOUBRAND.Company and guided participants in the event on what steps to take, and how to work the theme, in different contexts: University, Corporate, Entrepreneurship, Career, among others.

The opening of the event was carried out by the creator Daniela Viek, presenting Ricardo Vandré, a consultant at HSM, who began his presentation by debating “Trust as a Business Value” in the magna lecture, marking the beginning of the program. William Arruda (USA) and Luigi Centenaro (Italy), pioneers of the topic internationally, were responsible for the closing, who addressed Trends, Perspectives and the Future at a round table facilitated by specialist Henrique Alexandre (Portugal).

“It was a great opportunity for people to understand the subject with current and relevant approaches, after all, there were 10 hours of interdisciplinary Personal Branding content explained about the vision of the greatest thinkers and experts in the area. We generate immeasurable value that impacts on professional and personal development”, highlights the international specialist in Personal Branding, Daniela Viek, also host of the PBEX.

Insights and Trends

Opening the marathon of the international Personal Branding event, corporate consultant Ricardo Vandré addressed “Trust as a Business Value”. Building trust is a great business value, based on survey data from global communications and public affairs consultancy Edelman Trust Barometer 2021.

“Without a doubt, it is clear that it is a valuable asset and value for any business, as well as in the personal aspects and, above all, in the professional. Trust is a feeling that is earned and by sharing personal experiences and stories, you increase your level of trust towards others that will help your growth. All of this is confirmed in this report”, he says.

Then it was the turn of Tanvi Bhatt (India), one of the pioneers of Personal Branding in Asia, to lecture on “Thought Leadership”. The theme, according to her, emerged around the 4th century BC.

“Great world leaders use the tools of thought leadership to be memorable people. They apply both to them and around them to have a strategic and different look from the rest of the people. They also apply a lot of self-investigation. After years of studies, I developed my own thinking methodology, with seven steps, to be used in conjunction with Personal Branding so that those who apply it can achieve great achievements in their personal brand", she details.

Afterwards, Daniela interviewed one of the voices of Personal Branding in Africa, Lizete Mangueleze, live, about Anthropology and Personal Branding.

“In Africa, PB is still very embryonic and there is a lot of room for growth. Anthropology adds a lot to the practice of PB because we look at characteristics for the identification of the same tribe, the one he wants to be with and the one he wants to influence. It is a challenge to look at the context to help achieve the desired results based on their reality and context”, teaches Lizete.

IDENTITY

Jackson De Aquino (Brazil), addressed the theme of Identity, bringing a spiritual approach, in the light of the biblical word. ‘Many people do not even know how to answer “who I am” because they are focused on their profession and not on their essence. Every person is different inside and out, so you need to know how to manage it. Knowing exactly who you are, based on your purpose, brings clarity, not confusion. Do you want to have something concrete in life? Know from your identity via Christ. We are a project of God”, he says.

Ilana Berenholc (Israel) spoke about “Executive Presence”, relating to the archetypes. “Archetypes are essential to give more strength to your personal brand and your presence. It depends on who we are, what our hallmarks are. Be who you are, bringing your authenticity”, she details. Ilana also made a special correlation of the event's theme with superheroes and their superpowers.

?VOICE

Inês Moura (Belgium), in her lecture “The voice of the leader”, showed how the voice impacts the personal brand. “The voice is very important and, in a few seconds, it generates sympathy or not for a person. It conveys emotions, gender, health, among others. We expect from a voice: flexibility, expressiveness, pleasant, congruent, situational and pleasant. To improve your voice, have an action plan and have a priority,” she says.

STRATEGIC COMMUNICATION

About Strategic Communication, Raquel Gómez from Colombia, explained that communication can, at the same time, open and close doors. “External communication needs the interlocutor to feel something, what you want to say and what you want others to remember. In addition, use verbal communication well to engage and convey emotions. You must be careful when communicating, pay attention to connection and understanding”, she highlights.

STRATEGIC NETWORKING

The topic was addressed by Rocío Ames, from Peru, who brought a vision of Personal Branding in his country, and also shared about the three levels of networking. “It is essential that companies understand the importance of working on the personal brand within the scope of brand ambassadors. In the last two years, especially due to the pandemic, people have been talking more about personal branding and have been more concerned about this management.” One of the phrases highlighted in her presentation was: “It's not about who you know, but who knows you”.

HUMANIZED BRANDS

Hernán Toapanta Jaramillo, from Ecuador, was responsible for talking about “Humanized Brands”. According to an international study, 25% of companies could lose more than 1% of their annual income for not responding satisfactorily to social problems and events. “We are talking about human connections. This is not a trend but a reality. The humanization of brands is also closely linked to the sense of community. People do not feel comfortable interacting with distant, cold and impersonal companies. It is necessary to show concern with people and not with numbers”, he commented.

CORPORATE

Guillem Recolons, from Spain, spoke about Personal Branding in the corporate environment. “The theme was disconnected from the corporate market for many years, being restricted to liberal professionals. Personal Branding in companies can take several forms, including: Executive Branding, Online Reputation, Brand Ambassadors, Social Selling, Employer Branding and Storytelling. The application of Personal Branding programs in companies will provide different skills and results, favoring both (personal and corporate brands), he says.

LINKEDIN

The subject of Personal Branding on the Linkedin platform was addressed by specialist Pedro Caramez, from Portugal, who gave practical tips on how to have a good presence in this space. “There are 60 million people on this network and you need not be only one anymore. Take care of that space, put yourself into practice, make adjustments and interact to create opportunities for your personal brand. Remember that it is a network of people”, he highlighted.

UNIVERSITY

Dr. Vladimir Estrada, from Cuba, brought the perspective of the Academic Brand: Situation, need and development of Personal Branding at Universities, approaching the academic brand as a personal and corporate synergy.

“The academy needs to modernize. The academic brand is a synergistic construction, integrated by two types of inputs: those that contribute to the corporate brand of each university and those that contribute to the personal academic brand of each professor. Better the professional performance of an academic, better the brand they generate in their points of contact. PB in the academic sphere will help make the brand visible, differentiate it, enhance it and position it competitively”, he explains. In addition to the theme, there is also a lot of room for growth in the global market in public and private institutions, as well as, a differentiating element since the beginning of the university career.

FUTURE

PB pioneers, William Arruda, in the United States, and Luigi Centenaro, in Italy, together with one of the pioneers in the Portuguese market, Henrique Alexandre, debated at a roundtable on PB Global: Trends, Perspectives and Future.

“The pandemic made many people reflect on their careers and priorities, and act to improve personally and professionally, as many questioned themselves about their role. As a result, organizations also needed to adapt to this new scenario. We need to have humanization in the digital environment, working skills to generate more connection, emotion and humanity. In other words, we need to “be” in the digital environment, which will be predominant, more real, human and enthusiastic people”, highlighted Arruda, who reinforced the power of videos for the personal branding.

Luigi Centenaro added. “The pandemic was reflected in the personal brand and in the job market. Undoubtedly, the digital environment will open or close opportunities, it's up to each one to work their brand well in good virtual interactions, as well as being able to deliver consistency online and offline. In the future, we will have the challenges of learning to influence machines and artificial intelligence. Also, of helping people to be more focused on their movements in having a promise of value with PB”, he concludes.

SPEAKERS of the 2021 Edition

Interested parties can also access the 2021 lectures, as well as all previous editions of the event (+70 hours) by purchasing one of the subscription plans through the official website www.pbexexperience.com/pbex2021.

This edition was formed by: William Arruda (United States); Guillem Recolons (Spain); Ricardo Vandré (Brazil); Henrique Alexandre (Portugal); Hernán Toapanta (Ecuador); Ilana Berenholc (Israel); Inês Moura (Belgium); Lizete Mangueleze (Mozambique); Luigi Centenaro (Italy); Pedro Caramez (Portugal); Raquel Gómez (Colombia); Rocío Ames (Peru); Tanvi Bhatt (India); Vladimir Estrada (Dominican Republic); Jackson de Aquino (Brazil) and hostess Daniela Viek (Brazil).

About the Creator

Daniela Viek?is an international specialist in Personal Branding with a 17-year career, founding partner of YOUBRAND.Company - Company with specialized solutions in the area, with clients in 20 countries and owner of the brands: PB.Academy - International Executive Training School in PB, BrandYOU360 – Software for Personal Brand Diagnosis (Identity, Image, Reputation), PBEX Experience - International Event and MethodYOU – Methodology for Personal Brand Management with franchisees in America, Europe and Africa.

Frequent guest to speak on the subject nationally and internationally, as well as guest professor in postgraduate courses in Brazil and abroad, always contributing to the dissemination of best practices.

About PBEX Experience

The Personal Branding Experience, or simply, PBEX Experience, was born in 2016 online and already international, it was created to emphasize the importance of managing the personal brand, connecting the greatest thinkers in the area and promoting intercultural experiences with leading authorities on the subject. It is considered one of the main international events in the area, having already been held in person in Brazil and Mexico.

In its 5th edition, online and free, on December 10th, it brought together experts from 13 countries, who shared their best insights about Personal Branding.

Thousands of people around the world have been impacted since 2016 in the editions already held with participations in 3 languages (Portuguese, English and Spanish). Aiming to talk to entrepreneurs, public figures, liberal professionals, executives, leaders, consultants, any and all professionals and academics.

By SKY Communication - Press Office

_________________________

Missed the 10h Live Personal Branding Marathon?

You don't need to take a flight to be with all the speakers and their best insights, just purchase your 12-month access at www.pbexexperience.com/pbex2021 and review the 2021 edition, as well as the possibility of purchasing all previous editions (+70h) of the best of Personal Branding International + Exclusive Benefits.

50% DISCOUNT COUPON UNTIL 12/31/21 AT 23:59H ENJOY!

COUPON: PBEX50OFF

?

You decide how your 2022 will be... Invest in your Personal Brand!

?