Personal branding should be easy – let’s make it so with these 3 easy steps
Personal branding should be easy – let’s make it so with these 3 easy steps
A well-crafted personal brand is the most powerful weapon in a recruiter’s arsenal.
If you aren’t actively promoting your achievements, values and personality to your prospective clients and candidates, you’re losing out to the competition.
Rockstars in the recruitment sphere enjoy a high profile; they benefit from a vast network who see them as the go-to resource for employment expertise.
Why?
Because a glowing reputation garners trust – an essential ingredient in an attractive personal brand.
Of course, building ‘brand you’ will take time: don’t expect results overnight, but don’t give up after the first hurdle.
If you’re unsure of where to start, we’ve broken it down into three simple steps:
No# 1 – Build relationships
Just like the digital age inadvertently sparked a revival of outdated or “retro” methods of marketing, sophisticated job seekers today are eager to meet with recruiters face to face; they want to get to know their recruiter before they entrust them with the task of finding a suitable vacancy.
It simply isn’t enough to send a connection request and see what happens: instead, recruiters must actively engage their target audience.
In order to create your personal brand, it’s essential to start building, growing and nurturing a wide network of prospective candidates rather than reaching out on an ad-hoc basis.
Once your network is brimming with competent candidates – both active and passive – you will start to benefit from a wide pool of diverse talent ready to engage when the time is right.
No# 2 – Showcase your expertise
If you are to build trust with a new audience, you must be willing to provide evidence of your skills and experience in the profession.
Luckily, social media allows recruiters to do just this, but it’s up to you to use the space wisely. Nobody wants to read, watch or listen to content that isn’t useful to them in some way, so don’t waste the opportunity by copying others.
This is your chance to demonstrate your particular expertise, whether it’s in a certain niche such as tech recruitment or executive-level talent sourcing.
You might try blogging or starting a weekly podcast, you might share a candidate-focused video about the ten top tips for interview preparation.
With a constant flow of helpful, targeted content, job-seekers and employers alike begin to view you as a leader in your field.
Using a reputation management tool can supercharge your online reputation by providing the ability to share to social media.
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