Personal Branding & LinkedIn Profile Photographers | SEO Settings for LinkedIn Articles & Newsletters | Free June Event

Personal Branding & LinkedIn Profile Photographers | SEO Settings for LinkedIn Articles & Newsletters | Free June Event

Last week I shared my carefully curated list of Personal Branding & LinkedIn Profile Photographers across Melbourne and Bellarine Peninsula, and this was very well received by my LinkedIn community.

I’m often asked “Can you please recommend a photographer to take my team’s headshot photos?” While I may have my favourites, my choices are contextual and the top three photographers I’d choose for an introverted team of C-suite executives wishing to update their profile photos would not be the same as the top three photographers I’d recommend for a LinkedIn profile and personal branding website refresh for an allied health team specialising in workplace wellness programs.

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I started this list with Victorian photographers I know of or who have been recommended to me by my professional community. The list includes their website, LinkedIn Profile and Instagram accounts.

Photographers currently featured include:

Alison McWhirter ,?Breeana Dunbar ,?Britt James ,?Chris Sprott ,?Christy Harris [she/her] ,?Fi Mims ,?Hannah Johnson ,?Julia Nance ,?Katinka Kernutt ,?Ksenia Belova ?? ,?Lauren Peters ,?Leah Ladson ,?Lisa Ray ,?Leslie Carvitto ,?Melissa Martin ?and?Michelle Jarni .

Thank you to all the people who've since recommended more photographers for the list. I've even started a list for NSW! Photographers to be added to the current list include:

Alese Watson - Your Personal Photographer and Fiona Sexton

Browse the list of talented photographers

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Registrations are open for July-November program

Registrations are open for my next LinkedIn Marketing Mentoring group program. If you'd like to explore your suitability for this program for yourself or your Digital Marketing Manager, please?book an intro chat ?or?download the program brochure .

Learn more about my LinkedIn Marketing Mentoring program


[Free Online Event] How to Create a Content Marketing Strategy for LinkedIn

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As part of my commitment to provide inclusive and equitable quality LinkedIn education and promote lifelong learning opportunities via our online learning resources, I'm running a free online event on June 15th to help you create a content marketing strategy for LinkedIn. I'd really appreciate you sharing this event with colleagues and friends here on LinkedIn.

Register here for free online event [LinkedIn Live]


SEO Settings for Articles / Newsletters (Profile & Page)

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You can specify your SEO title and description in the settings of your LinkedIn article or newsletter when you are creating (or editing and scheduling) these live on LinkedIn.

This helps maximise the reach of your articles and newsletters so they can be found beyond the LinkedIn search feature.

?To access this feature:

  • When writing or editing a LinkedIn newsletter or article, click on?Publishing Menu, then?Settings.
  • Write?an SEO title.
  • Write?an SEO description.
  • Click on?Save.

What to consider:?

  • LinkedIn will use your added SEO title in place of your article title for search engine result pages, such as Google search.
  • LinkedIn will use the SEO description in place of the first few lines of your article on search engine result pages and suggests utilising keywords, summarising your writing, and aiming to write between 140-160 characters.


Who is Karen Hollenbach?

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Article by Karen Hollenbach

As an educator, writer and strategic marketing communications professional, I've always loved the power of words.

As a LinkedIn specialist trainer and strategist I offer a unique perspective on how to get more from your time on LinkedIn.

When you focus on a well-crafted strategy, build relationships and add value to your professional communities, more doors will open for you.

In this digital age you may have discovered that content marketing and personal branding are how potential clients, potential employers and hiring managers will decide if you are for them. Your online presence matters and it forms part of your professional reputation. The good news is that LinkedIn's not that hard (once you know what you're doing).

Here are some resources to help you get started:

Listen to my podcast The 5 Minute LinkedIn Marketer

Sammer Affridi

Headshots and Business Branding Australia-wide ?? Bringing out your inner Hero ?? Book a strategy call or FOLLOW MY HASHTAG for Headshot and Branding related tips and advice. #theheroshot

1 年

That’s a great list Karen ????

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