Personal Branding with LinkedIn: #BeContent

Social media platforms are powerful tools for networking, branding, and professional growth. Proven for me and for many others, LinkedIn stands out as the go-to destination for professionals looking to connect, share insights, and advance their careers. Creating valuable content on LinkedIn can boost your visibility and engagement. However, there’s a powerful yet often overlooked strategy that can take your LinkedIn presence to the next level: becoming the content yourself aka #BeContent.

The Power of Personal Content

LinkedIn is not just a platform for sharing corporate updates and industry news; it’s a place where professionals can showcase their unique perspectives and experiences. The traditional approach to LinkedIn content involves sharing articles, videos, and infographics related to your field. While this can be effective, it often lacks the personal touch that truly resonates with an audience.

When you show yourself as the content, you’re not just another faceless professional in the crowd. You become relatable, authentic, and memorable. People want to connect with a real person, not just a corporate entity. Your journey, your insights, and your individuality are what set you apart in a sea of LinkedIn profiles.

The Authenticity Advantage

Authenticity builds trust, fosters genuine connections, and humanizes your online presence. By sharing your experiences, challenges, and successes, you become relatable to your audience. They can see the person behind the brand or job title, and that’s what resonates with them.

Consider the times when you’ve connected with someone on LinkedIn who shared a personal anecdote or a heartfelt story. It’s likely that you felt a stronger connection with that person compared to those who simply shared industry statistics or company updates. This is the power of personal content – it creates a genuine bond between you and your audience.

Introducing #BeContent

One way to demonstrate this approach is through our personal hashtag #BeContent. It’s more than just a catchy phrase; it’s a philosophy. Instead of merely creating content, embrace the idea of BEING the content. #BeContent is a call to action to share yourself with others, even in business. It encourages you to be real, transparent, and unapologetically yourself.

Imagine scrolling through your LinkedIn feed, and you come across a post from someone who is passionate about their work, shares their personal experiences, and offers valuable insights.

That’s the essence of #BeContent. It’s about showing the world who you are, what you stand for, and why you do what you do.

The Challenge of Being Vulnerable

It’s important to acknowledge that showing yourself as the content isn’t always easy. It requires vulnerability. Sharing your thoughts, your experiences, and your true self can be daunting, especially in a professional setting. However, it’s this vulnerability that can lead to the most profound and meaningful connections.

When you’re willing to open up and be vulnerable on LinkedIn, you invite others to do the same. You create an environment where authenticity is celebrated, and that’s where real growth and collaboration can happen. It’s a risk, but it’s a risk worth taking.

The Reward: Deeper Connections and Opportunities

While it may take time to build a personal brand centered around #BeContent, the results are undoubtedly worth it. When you embrace this approach, you open the door to deeper connections, meaningful conversations, and opportunities you might never have imagined.

--- Continue reading the article on ContentMonsta.com to overcome the fear of sharing yourself on LinkedIn with practical strategies, and see how #BeContent can reshape your personal brand ---

--------------------------------------------

A. Lee Judge is the Co-Founder and CMO of Content Monsta , a digital content marketing agency. Focused on B2B marketing for over 25 years, Lee is a marketing practitioner and creative content entrepreneur. As a speaker, Lee provides training on digital marketing, content creation, and sales from a Marketing point of view.