Personal Branding Like Lady Gaga
Koka Sexton
Helping companies develop their audience and generate pipeline with content. Ex-LinkedIn, Hootsuite and Slack.
Stefani Germanotta, better known as Lady GaGa, is the founder of Lady Gaga: Personal Brand, a line of makeup products and accessories. Gaga took inspiration from Andy Warhol's "The Factory" and founded her own social network, called "Little Monsters" (as we call it today), which inspired a following on Twitter. Germanotto and Fusaribrainstorming have teamed up and developed the idea of using the Queen song "Radio Ga - Ga" as a reference to Gaga's first public appearance in barefoot festive attire. Lady Gaga had just been born, and the lyrics "I'm just a little monster" took off. [Sources: 2, 10]
Lady Gaga also shares heartfelt messages for her fans and has plenty of praise for the success of her music. And of course, keep tabs on who's doing what and who is the next Madonna (we hold the keys, right?). [Sources: 5, 8]
Take a lesson or two from Lady Gaga and consider coaching yourself to learn more lessons in personal branding from her and others, to help you strategically position yourself for your next career or new business. Find out how to express your individuality in a way that will be perceived by potential employers. [Sources: 0, 4]
Lady Gaga knows what she's doing when it comes to personal branding, and more professionals can learn by following her lead. I'm a fan of Lady Gaga and am even more entranced by her ability to help companies develop their own genius branding. [Sources: 4, 9]
Everyone has a story to tell about how it all comes together piece by piece, and Lady Gaga is no different. Here's what she learned about what it takes to build a successful business and what you can learn from her. Although visual images are certainly an important piece (it wouldn't be without them, would it?) , identity is just one part of a much larger story, of which here is the branding and marketing from the beginning, by Stefani Germanotta. Although she tends to experiment with extreme visual representations, her personal branding seems very unconventional. [Sources: 10, 13, 15, 18]
I want my fans to love themselves. It's almost like I want to hypnotize them so when they hear my music they love themselves instantly.
While her music undoubtedly has a strong appeal to her fans, a closer analysis of Lady Gaga's performance shows how she uses the plot to combine her various creative activities into a unified whole. Last but not least, the way she is portrayed as a unique artist and constantly placed in the news is one of the characteristics that make her a marketing phenomenon and a master of personal branding. [Sources: 14, 17]
This dimension enables her to clearly position her brand in the minds of her target group. When you connect the dots, you have a story where everything helps Lady Gaga stand out, and she does. [Sources: 14, 16]
These days, Lady Gaga and Beyonce get all the attention, but Madonna is another talented artist who takes inspiration from the original. Joanne, who is also one of her real names, is a version of Lady's look that is layered on top of everything. She works with a group of people she describes as her "close friends" who have become known as the House of Gaga. [Sources: 11, 12, 14]
Let's see how Lady Gaga's personal branding has really evolved and how it has evolved over the years, mixed with a continuous push. Most artists have a consistent personality, but she has adapted to new trends, changed with each album, her music is different and she has become a brand herself. So does she just keep her own brand, or does she change with every album and adapt to every new trend? [Sources: 3, 10]
Below are 5 insights you can learn from Lady Gaga creating her own personal brand, whether you're a famous celebrity like her or Rihanna. You don't have to agree with all of the above, but you have a "personal brand" and it's a great example for you to create your business - oriented personal brands. She is recognized by fans and critics alike for her music, personality and musical style. [Sources: 1, 6, 8]
It is obvious that Lady Gaga's passion is evident in her inspiring performances and her passion for her fans. From her specially designed dresses (sometimes haute couture) to her music videos, she gives her fans an experience they remember. [Sources: 4, 14]
The final ingredient to Lady Gaga's success is her ability to renew her popularity time and time again. It fits the definition of a strong brand because it has all the characteristics that make a brand a religion, such as belonging to a community. This has enabled her to shape her brand into what it is today, a strong brand with a unique brand identity. [Sources: 11, 14, 17]
Sources:
[1]: https://www.huffpost.com/entry/what-do-lady-gaga-rihanna_b_8255438
[2]: https://spartanshelpingspartans.com/2018/09/19/ladygaga/
[3]: https://provercoffee.com/2019/02/28/lady-gaga-brand-transformation/
[5]: https://www.insider.com/lady-gaga-makeup-brand-haus-beauty-launch-2019-7
[10]: https://rebrandery.com/2012/07/how-lady-gaga-created-her-personal-branding-style/
[11]: https://www.karinaochis.com/how-do-celebrities-market-themselves-study-case-lady-gaga-part-2/
[12]: https://copyblogger.com/madonna-personal-branding/
[14]: https://www.london.edu/think/strategy-gaga-little-monsters-big-rewards
[15]: https://www.entrepreneur.com/article/323305
[16]: https://www.thegazette.com/subject/news/business/how-to-build-your-personal-brand-now-20200709
[17]: https://globalmarketingprofessor.com/brand-gaga/
[18]: https://deniseleeyohn.com/lessons-from-lady-gaga/