Personal Branding is NOT just for Business

I have been both – an employee and an entrepreneur. As an employee all those years ago, I didn’t know much about personal branding, it wasn’t a buzzword in those days in any case. Branding was something that you did for companies, for products, I never thought of myself as a brand, although knowingly or unknowingly I was creating one, over all these years.

Personal Branding as we now call it, is a culmination of an individual’s skills, personality, behaviour and values, add to that achievements and experience as you go along. It is something that you stand for, something that tells others about you even without knowing you, something that differentiates you from competition.

In today’s interconnected world, personal branding has become essential for professionals, freelancers, employees, and even those seeking personal growth. It is a strategic process of self-discovery, self-expression, and intentional positioning that allows individuals to shape their reputation and influence how others perceive them.

To build a strong personal brand, start by understanding your core identity.

Read the full post on https://mehrooturel.com/2023/09/03/personal-branding-is-not-just-for-business/