Personal Branding: How To Level Up Your Expertise During The Pandemic

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Solid personal brand marketing on LinkedIn is more than content creation.

It’s getting to the heart of your prospects’ problem - what’s keeping them up at night? - and explaining how you can help.

First, let’s face these ugly truths… 

• The economy is failing because of COVID-19. 
• Many of us are forced to work from home.
• Many businesses are panicking and dropping projects.
• Many people are losing their jobs.

So, where does that leave us?

This is the time to do something productive.

The world is scrambling to embrace being digital-first.

Schools are switching education to online learning.

Supermarkets are using app-delivery services.

Communication is zooming online.

We are all online, but are we prepared?

The world is looking for influential voices for digital-first guides.

Experts, more than ever, need to level up to be leaders and communicators.

With many of us online and forced to work from home,

This is an opportunity to level up our thinking and skills.

This is the time to share our knowledge.

Now, it’s all about being part of the broader community.

Share your expertise online

I love online marketing. I know what works (and what doesn’t work). 

When I jumped into social media marketing 10 years ago, careers like social media producers or community managers didn’t exist.

I had to create my own career path. I’ve built an arsenal of digital skillsets to build an online business.

Now, with The Trusted Voice, we’re guiding experts to become content communicators.

Also, LinkedIn is no longer a resume first platform. It’s now content-driven, with over 650 million professionals. There are plenty of experts, but very few are great at delivering content online. 

With the power of valued-based content, I grew from zero to 38,000 followers (less than 5,000 are first connections). My biggest advice is to be clear with your branding and value proposition. Remember, it’s how we can help.

Content creators is a fancy word for communicators

Communication is an asset that can be used in your daily life, business and career.

Great communication online allows you to:

• Stand out from the crowd
• Showcase your value 
• Articulate your expertise and authority
• Develop strong leadership skills 
• Develop credible language skills to amplify your message.

Still, how does personal branding fit into communications?

It’s everything. It’s an investment.

It’s aligning your personal beliefs and values with your communication.

It’s aligning your personal beliefs and values with your communication.

It’s allowing you to be more authentic and aligning it with your purpose.

Are you going to keep being an expert and consume?

Or level up and be a leader who communicates their expertise?

Level Up Your Communication: Join The Trusted Circle

The Trusted Circle is a community that has a playbook to help you define your personal brand and develop content that resonates and communicates your value.

The programme has a monthly or annual membership.

With monthly, it’s more do-it-in-your-pace. Each month a new chapter of the playbook is introduced to you. Gain clarity, learn and upskill.

As an annual member, it’s a supportive and guided experience. Along with full access to the playbook, you will receive a library of templates of content to help you deliver and amplify your message as well as build an audience.

Plus as an annual member, you get feedback from me.

The goal is to help you align your messaging with your brand. 

With the time we have now, there’s headspace for you to upskill and develop your personal brand and develop the communications to stand out and become a trusted voice.

More clarity. More focus. More reason to move forward.

Let’s rise above the crisis and develop your voice today.