Personal branding fundamentals and introduction. What is the best way to get started, and who is it for?
Shraddha Shrivastava
7-Days LinkedIn Transformation B2 is LIVE. LinkedIn = Leads. 100+ Businesses Grown. 10k+ Profiles Optimized. 100% Growth Guaranteed. (LinkedIn Expert. 50+ Case Studies.) LinkedIn Thought Leader | Public Speaker
I've heard a lot about developing a personal brand
So, before I begin, I'd want you to consider the following:
What is the definition of a personal brand?
A personal brand is a deliberate and planned attempt to establish a favourable impression of a person. It's a continual process with no end in sight. As a result, the only option is to show up.
What is the best way to begin developing a personal brand?
A lot of focus, effort and time is required to develop a personal brand. I want to make things easier for you. I have separated it into 7stages, so you may start planning right away; after reading this article.
Stage 1-
How building a personal brand can help you?
To create a personal brand, you must first understand how it will benefit you. So, let me tell you that a personal brand is beneficial to everybody in any industry or profession. If you're a student, a working professional, or a company owner, your brand may help you grow more successfully and quickly than someone who has never leveraged it.
Stage 2-
Be sure if you need to build a brand??
As a result, you must be certain that you need to establish a brand on any platform. Building a brand will have a significant impact on your life, but it will take a lot of your time and work.
Stage 3
Know the WHY and USP of your brand.
You need to understand WHY you want to be a brand. Why is it important for others to hear from you? What change do you think you can make? What are your methods for adding value? What is your unique selling proposition
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Stage 4-
Investigate and choose a platform on which to create your brand.
This is when an actual preparation for brand building begins. You must study to figure out whom you're going to target. What kind of persons should you reach? For a better approach, you need also be aware of your competitors and industry leaders. Then begin with one platform and work your way through them one by one. Choose the one where your target audience spends the most time.
Stage 5-
Evaluate your target audience and niche .
While sharing content and building a brand, you must choose the topics you will discuss. Make sure you're not talking about anything off the cuff. So that you may accomplish a fantastic job, learn and stick to one sector and one expertise. Choose a sector of your industry in which you have both experience and interest. Check to see whether there is a demand for your content. Examine how many individuals are discussing the same subject and what you might do to differentiate yourself.
Stage 6-
Create visuals and write content.
If you're going to post on any platform, you'll need data and visuals. Recognize that your content is a reflection of your brand. It is never a good idea to replicate material that has previously been published by others. You will not be able to make a favourable impression if you replicate others. Graphics are so important in attracting your audience, you'll need superb designs. Don't worry if you don't know how to write and design content; I'll be able to assist you with that as well in a future post.
Stage 7-
Please be consistent, relevant and be the real you.
It's evident from the name that you need to be [ersonal. For your audience to connect with you, you must offer personal tales and experiences. When it comes to building your brand, personal tales are quite effective. Maintain consistency and usefulness. It is necessary to show up regularly. The material you provide should always be relevant to your target audience.
A personal brand is one of the most effective ways to introduce oneself to the rest of the world. A personal brand aids in the development of trust among the target market. This is why having a personal brand is so important.
I hope you will take action since here are some practical suggestions based on my many years of expertise. You should begin to work on developing a brand for yourself so that you may improve and expand more quickly. A personal brand has a bright future ahead of it. Building your brand is something you can't afford to overlook. You will never miss an opportunity if you begin now.
Social Media Head at G.E.R.M.S. | Personal Branding | LinkedIn Growth Expert | Social media management | I help busy business owners, Startups and coaches to reach ideal clients
2 周Great article. Contains each and everything to start your personal brand ?
CEO & Founder of Content Marketing Agency, Thought In A Dot | Content Strategist for Leaders & Brands | Building Project Sakhi For Women Entrepreneurs | Mother |
2 年amazing to start with an article. SUPER !
Award-winning high-performance coach for 1000+ CXOs | I teach Productivity hacks for a Growth Mindset | Behavioural analyst | Podcaster | Actor
2 年personal branding opens door to new opportunities. I cannot agree more. :D
Regional Sales Director at SACMI India, SACMI |TEDx Speaker | Best Selling Author | LinkedIn Creator Accelerator 22 |Part Time Educator | YouTube- 51,000 Subscribers | LinkedIn 14K | Let's Connect ??
2 年Intersting
1 MILLION+Instagram|Linkedin Top Voice|2xTEDx&Josh Talks|Executive Presence Coach |Communication & Soft skills |Faculty Masters’Union Command presence:Embody credibility in VISION, VOICE&VERBIAGE Drive Influence & Impact
2 年Such a wonderful article , well curated