Personal Branding Explained
Alex Mimms
Building Content Systems for B2B Founders | Sharing insights from military service that grow businesses
What is a Personal Brand?
I get this question everyday.
I am glad you stopped by; let us analyze what a brand is. What is a brand? A brand is an association with your name, what value you offer. Sure, you are transitioning from the military or are a veteran but what other skills or what other value do you bring?
You have so many skills acquired over years in the military it can be easy to forget; we have tools to help you identify them. What about your education? Certifications?
In this article, we want you to start thinking of other ways you bring value to LinkedIn and a future employer.
But, Alex I am an “X” year senior military leader, yes you are, but that is not all you are. What else about you is valuable? How can we communicate this in a way the civilian market will understand? This is how we can help.
Much like brands, we recognize daily, we want your name to have a similar association.
For example, Yeti Coolers or Mercedes Benz when we hear these two names some immediate words that come to mind are premium, luxury, excitement, fun, family, friends, etc. The list goes on, it is emotion-based, the same holds when people hear your name.
How do we develop your brand and how does this help you? At Vets2Indsutry we have a team of coaches that can help you answer what exactly you want to pursue and then build your brand around that message. On LinkedIn, build your brand by engaging on posts; by commenting multiple times and liking the posts, write an article about some research you have conducted. It can be about a new industry, something you study, or develop a post about something you are passionate subject. Add your conclusions in the post or article and encourage discussion, there are multiple ways to approach a subject, and you will add value by stimulating others to think and form a response.
Remember, keep it professional, this is not Facebook.
If you are not willing to stay engaged, no one will be able to associate your name with anything but silence.
Have more questions, reach out to [email protected], and get started working your brand with our team today.
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Office Manager | Patient Coordinator | Healthcare Administration |
3 年Adam Sanders
Office Manager | Patient Coordinator | Healthcare Administration |
3 年Amelia Mimms
Office Manager | Patient Coordinator | Healthcare Administration |
3 年This makes more sense now. Glad I was able to read it after you explained it. Alex Mimms
Program | Operations Manager | Team Builder | Innovative | Operational Leadership | Active TS-SCI | Equipment Maintenance Manager
3 年This was very informative and helpful as I make my transition to civilian life. I look forward to working with some amazing coaches on how to become more effective and marketable as a civilian.
DEI&B Facilitator/Military spouse advocate/
4 年I never thought to use some of the Brand rules on myself, but it actually make completely sense. It is a really good article and definitely helpful. Thank you.