Personal Branding for Entrepreneurs: Building Your Business and Reputation

When anyone talks about branding, it usually means the logo, font style, and brand colors. Basically, a logo is enough to recall the business. But personal branding goes beyond that. In this digital landscape, personal branding has become very important for entrepreneurs, especially because of the "craze for startups," which is increasing in India. We can see the results from the superhit show Shark Tank, but what made the show unique was its judges. This was also a tactic of personal branding because most of us didn’t know about Ashneer Grover or Aman Gupta before, but now we do.

They saw an opportunity and grabbed it, but as a startup, we can't reach that position directly. However, we can follow some steps that will help us market ourselves. I would suggest some steps that will help you build your personal brand steps that I am also following. Feel free to suggest anything I should add to make personal branding easier.

What is Personal Branding?

What I understand about personal branding is that when someone sees your face, they should immediately recognize your company. Personal branding is about marketing yourself and your career as a brand. It involves creating a public image that reflects your values, skills, and personality, so others can associate you with specific qualities or expertise. For entrepreneurs, personal branding isn’t just about promoting yourself, it is about building trust, establishing authority, and standing out in a crowded market.

There are some simple steps which you should follow for personal branding. Social media is an easy and best way to make it but with social media there are many options and how could we know what will work for us.

Focus On Linkedin?

If you are an entrepreneur, LinkedIn should be your first choice. But why LinkedIn? Because LinkedIn has now become more than just a job-searching platform. Almost every business and professional is active on LinkedIn, and the key thing is that you are just one message away from them. If you post regularly on LinkedIn about your company culture, what you learned or achieved today, or any professional insights, you will definitely get good reach on this platform, and you might even gain valuable clients from it.

Appropriate Use Of Social Media

These platforms are almost the same, but the audiences of both are quite different. But if you can test, you could find out which content is working on which platform. For example, if you are camera-friendly and know YouTubers personally, you can arrange podcasts that the YouTube audience would like. On Instagram, you can also share some informative content, and short videos are the most engaging on Instagram. You can share your day-to-day activities. In short, share the content you are confident in.

Consistency Means Success

Consistency is the key to every success, and social media mainly depends on consistency. If you don’t post regularly on social media, it will lower your reach. As the owner of a company, it is not possible for you to focus on social media regularly, so you can hire someone on your behalf who can maintain regular content on social media.

These are some steps which I also follow for my personal branding and learning regularly about new ways to enhance myself.

Using platforms like LinkedIn, Instagram, and YouTube, along with being consistent in what you post, helps you show off your skills, values, and personality. Personal branding is a journey that requires ongoing learning and adapting. By following these steps, you can grow your personal brand and maybe even inspire others to do the same. Keep trying new things, stay consistent, and watch your brand flourish.