Personal Branding & AI - The perfect match?

I’ve been toying with the idea of starting a newsletter for a while now, given all the time I spend on my LinkedIn Lives! I was also happy to post an article every now and then; after all, my book, Work Your Quirks, began its life on LinkedIn back in 2016, so I felt quite content and didn't want to commit.

What changed? Less than 2 weeks ago, I met an inspiring group of women at a Digitalwomen networking meeting, who challenged me to stop talking about it and just do it with a deadline, which is tomorrow. So here I am, launching "Quirky Personal Brands vs. AI." Plus my interest and curiosity around AI and how it can help us also got the better of me.

The idea is to explore how entrepreneurs and professionals can leverage the power of our personal brands to thrive in a competitive AI environment.

At the exciting intersection of Artificial Intelligence and Personal Branding, where machines are transforming how we live, work, and play, many are asking if our personal brands still matter. Absolutely, I say and here’s why:

Your Personal Brand IS the Secret Weapon in the AI Era

There’s no escaping the hum of AI’s potential. From automating tasks to generating creative content, AI is rapidly transforming every industry. But in this ever-evolving landscape, one crucial factor remains constant: The human element.

Personal Branding Matters in the Age of AI

• Cutting Through the Noise: While AI bots can produce vast amounts of content, they often lack the authenticity and storytelling that resonate with audiences. A strong personal brand allows us to connect with our customers at a human level, building trust and loyalty. This leads to better connections and interactions with those who matter.
• Demonstrating Expertise: AI can analyse data and generate insights faster than you can shake a stick at. Yet, it can't replace the deep industry knowledge and experience we bring to the table. A strong personal brand allows us to showcase our expertise and establish ourselves as a thought leaders.
• Building Relationships: AI can't foster genuine connections. Our personal brands allow us to build relationships with potential clients, partners, and investors through effective communication and engagement. Our brands can even surpass the perceived advantage of new tech.

Exhibit 'A' of what AI cannot do is in this post I did earlier with my accountability group that pushed me to get it done.

In the coming weeks, this newsletter series will delve deeper into topics that provide actionable strategies and success stories to help us build powerful personal brands that positions us for success in the age of AI.

Stay tuned!

Thank you Angela Lyons Ally Whitlock Jessica Williams Chadwick Fatema Haji Rachael Bryant Marzena Maliszewska and others, for the gentle, yet firm nudge ;-)

About me -- according to the LinkedIn AI Bot??

Lily Naadu Mensah is a multifaceted professional with over 30 years of international experience in branding and communication. She currently serves as the Director of Development, Event Host, and Moderator at Lyncs Media. Lily is also an author and specializes in image consulting, job coaching, presentation coaching, and small business management. Her career has been marked by a commitment to helping others work their quirks and embrace their unique qualities.

If you need any support or have questions about how your personal brand can face-off the AI bot, make friends with it and anything in-between, send me a message via [email protected]