Personal Branding
Aastha Arora
Senior Associate at WNS || Anti-Money Laundering || KYC || Transaction Monitoring || Financial Crime ||
Personal branding?is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact. Essentially, it is how you project your brand and its values to the world and ensure that your target audience knows who you are, what you stand for, and why it’s worth choosing you over your competitors
These are the five A's of Personal Branding- 1) Authentcity 2)Authority 3) Aspiration 4)Affinity 5) Artisanat
Personal branding is the process of creating an identity for yourrself as an individual or business. This involves developing a well-defined and consistent look, message and pressemce online and ofline. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.
There are 10 Golden rules of Personal Branding- 1) Have a focus 2) Be genuine 3) Tell a story 4) Be consistent 5) Be ready to fail 6) Create a positive imapct 7) Follow a successful example 8) Live your brand 9) Let other people tell your story 10) Leave a legacy.