Personal Brand vs Brand
Origin stories are a great way of building your brand in the early days, just think, if you come face to face with your ideal prospect and they haven’t heard of you or your brand then you’ll need to become the brand, to explain your story in a short, impactful way so it sticks in their mind.?
A well delivered origin story will tell the story of why you started your journey and what change happened that prompted you to solve the problem you’re currently solving. It should get across your passion, your mission, and an inspiring purpose beyond making money.?
The origin story is also the starting point for your personal brand. Now let’s not get hung up on what it means to have a personal brand, it doesn’t mean you have to be a Tik Tok sensation or a famous influencer. It’s more about how you show up for your niche audience.
Think of it this way, if you’re asked to do an interview, workshop, or a talk, if you’re entered for an award, or you need to be an ambassador for your brand, you’ll be turning up as your public persona, this is your personal brand. And it’s handy if you can refer to your origin story, it will help you stay in lane and stay relevant. Plus, audiences will believe in what you have to say if they can connect in a meaningful way.?
Some of my clients choose to develop their personal brand first then build their brand, others work on them both simultaneously while some choose to do the origin story piece as part of the process of building their brand but refrain from using it publicly. There’s no right or wrong way, but I’d usually recommend leveraging both your brand and your personal brand if you can, and if its relevant, as one element feeds off the other, plus audiences like personal brands, they connect with a real person easier than a faceless corporation. Take Virgin founder Richard Branson for example, he has 19.8million followers on his personal account on LinkedIn, compared to a fraction of that amount following the Virgin brand.???
LinkedIn Followers?
Richard Branson ???????????????? 19,800,000 ?
Virgin????????????????????????? ??????????? 246,000 ???????
Number of followers on 12/07/2022?
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You can learn more about building an irresistible brand by listening to my Art and Communication Podcast. You’ll find it on iTunes, Spotify and Apple Podcasts:
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