The Personal Brand

He enjoyed the products that his favorite stars promoted when he was a teenager. He experienced a pinch of the star in himself after using such things. Like everyone else, he placed more trust in a product's quality and effectiveness if his favorite celebrity supported it. He?was?tied?to?the?products?and?companies?being?advertised?because?of?his?confidence?in?the?celebrity. His?faith?in?the?celebrities?might?inspire?faith?in?the?brands.

Years later , he progressed to become a celebrity himself . Now that he was famous, he was being courted by many of the corporations whose advertisements for their products he had been affected by when he was a teenager. The roles had reversed, and the businesses sought to capitalize on the millions of people who believed him in order to broaden their audience and boost sales.?Brands whom he was attached to , were looking for the brand in him .

“As technology rapidly changes, your personal brand remains constant.” – Anonymous

It’s clear that recognition has a domino effect and comes full circle . One may literally imply that by seeing themselves as brands and working to uphold the high standards that everyone aspires to, they are not only expecting excellence, but also giving their all in order to serve as role models.

Since each of us is unique in our own right, it is possible to create a brand that inspires the humankind. That the only way to achieve excellence is by being the best, that to strive for excellence in any field, be it sports, academics, business or otherwise . Excellence becomes a personal brand that represents the individuals , Let's strive for it !

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