Personal Brand: The Promise You Make to Your Audience

Last week, I had the privilege of speaking about "The Power of Personal Branding for Entrepreneurs" at the Entrepreneurial Lunch & Learn event hosted by the Lawrence N. Field Center for Entrepreneurship at Zicklin School of Business , Baruch College . It was an enriching experience to delve into the intricacies of personal branding and its significance in today's competitive business landscape.

During the session, we explored three key aspects:

1. Understanding Personal Branding

Personal branding is about how you present your true self to the world consistently to become an authority. It encompasses your personality, strengths, and expertise that set you apart from others as a leader in the field. Understanding personal branding involves introspection to identify your values, passions, and what you want to be known for.

2. Building Your Personal Brand

Building a personal brand requires consistent effort and authenticity. It involves defining your images, crafting a compelling narrative, and leveraging various platforms to showcase your expertise and personality. Every interaction contributes to shaping your personal brand such as social media, networking events, or professional engagements.

3. Managing Your Personal Brand

Managing your personal brand involves staying true to your values and maintaining consistency across all touch points. It means actively curating your online presence, engaging with your audience, and continuously refining your image to align with your evolving goals and aspirations.

The Q&A session that followed our presentation was particularly insightful, as we delved into topics such as building authentic personal branding, making a positive impression consistently, and overcoming imposter syndrome.

These discussions reinforced the notion that creating an authentic personal brand is a journey that requires time, effort, and unwavering commitment.

Your personal brand is a promise you make to your audience. It signifies reliability, credibility, and authority.

When people encounter your brand, whether through your content, products, or interactions, they should immediately recognize the value you offer and the expertise you bring to the table.

According to the article "8 Strategies for Developing a Strong Personal Brand" by Martin Rowinski in Entrepreneur Media , companies with a strong CEO personal brand generate 11% more shareholder return than their competitors. This statistic underscores the tangible impact that personal branding can have on business performance and success.

What promise does your personal brand make, and how will you deliver on it?

In light of this, I am excited to announce an exclusive series of classes in Image Consulting and Personal Branding at the CCNY Office of Continuing and Professional Studies .

Image Consulting

This course, spanning eight sessions from April 16 to May 9, will equip aspiring image consultants with the knowledge and skills needed to excel in the field. You will learn about personal styling, communication, body language, and more, preparing you for a successful career in image consulting.

Personal Branding

Entrepreneurs looking to harness the power of personal branding can enroll in this eight-session course, running from April 22 to May 15. This course will guide you through the process of crafting an authentic personal brand that resonates with your audience and sets you apart in the market.

Now is the time to invest in yourself and your future success.

Don't miss out on this opportunity to elevate your career and personal brand to new heights. Enroll now and embark on a transformative journey towards realizing your full potential.

Your personal brand is your promise to the world.

Make it count.

Start today.

See you next Sunday ??