PERSONAL BRAND OPTIMIZER... to Get Preferred

Companies' collaborators have shown to be instrumental to create a positive and differentiated image for:

• The products marketed by pharma companies,
• The associated services they offer,
• Their corporate reputation.

That is why?we have developed the PERSONAL BRAND OPTIMIZER?to complement the BRAND PREFERENCE MIX.

Building on our deep-rooted experience in strengthening stakeholders' preference, we propose to guide and support pharma companies in the implementation of a PERSONAL BRAND OPTIMIZER program, at:

• Individuals' level (e.g., for one specific Med Rep, Medical Advisor, MSL, Brand Leader),
• Groups of individuals' level (e.g., for a Reps line, a team of MSLs, the Market Access Department, Management Team),
• Affiliate level, including front- and back-office collaborators,

to boost their performance.

This new position paper?introduces the PERSONAL BRAND OPTIMIZER and proposes?a method and tools to ensure?an easy and effective implementation of the concept.

If you want to know more about the PERSONAL BRAND OPTIMIZER, call me (+33 6 11 96 33 78) or send me an email ([email protected]).

Best regards,