Personal Brand and Goal Alignment

Personal brand and goal alignment are crucial for several reasons.

Your brand can be great, but it might not be super effective for your goal.

If content aligns with your brand and goals, your strategy becomes more focused.

Especially for solopreneurs or entrepreneurs who want to grow their businesses.

Here are a few key things to consider:

1. Do you know your goal? (Short, mid and long-term)
2. Is your content helping you to get there?
3. Do your values go well with your goal?

My recommendation: Start with your goal, and build your personal brand around your goal.

And plan your content. (Last section)

Best AI Tips of the WEEK

Content and Audience Alignment

Now define your audience if you still haven’t.

I usually define my audience by layers.

Let’s check with an example:

1. 4.Sales people
2. 3. B2BTech sales people
3. 2.B2B TECH account BDRs
4. 1. B2B TECH account BDRs who wants to be an AE

Now write down what type of content they are interested for each.

There are differences right?

Try to understand who they follow. Write down tones, content types and structures.

Task of the Week

Write down your goals and personal branding content strategy.

Question of the Week

More work, more income, or less work, same income?

Let's discuss the question in the comments!