Personal Blanding? Vs. Personal Branding

*PERSONAL BRANDING?is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a more significant impact. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.

PERSONAL BLANDING?: the intentional or inadvertent act of demarketing or making oneself appear generic, dull, boring, weak, plain, flat, commonplace, tedious, vanilla, dreary, tiresome, monotonous, run-of-the-mill, uninspiring, humdrum, unimaginative, uninteresting, insipid, unexciting, ho-hum, vapid, unstimulating, undistinctive, or limited or no value add that ultimately may negatively impact opportunities or careers and allows others to overlook potential.

So if you have chosen the easy default route to Personal Blanding? on [In] and nobody can find you:

By accepting the '3 or 4 Shades of Gray' Visuals in your Profile and Background photo, or the Headline [Name] at [Company],

Don't Get Mad Over Spilt Milk, especially when it is your responsibility to make sure your Glass Is Full!

Contributing factors to?Personal Blanding??may?include but are not limited to the overuse of buzzwords, adjectives, and unsupported claims of greatness.

On the other hand, cures may contain well-written personal stories, using industry-recognized keywords within context, backed up by supportive media, written recommendations, knowledge shares, engagement, calls to action, and measurable proof metrics, that convince the reader that you are the solution to their needs.

So let's get real, generics might work when we sell cheap imitations, but that's not you, right? So don't accept the defaults.

As much as the written word is vital in Personal Branding?, authentic Visuals can back up and tell your story even faster.

Find actual visuals that tell your story. Instead of just saying you're a Team Leader, show pictures of that ropes course outing with your team or the award ceremony where you celebrated them for their contributions.

If you or someone you know suffer from any or all of these symptoms of Personal Blanding?, you don't have to go it alone, we can help. Let's refine your message and turn it into Personal Branding? that works for you.

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Kevin D. Turner, Managing Partner & Brand Strategist, TNT Brand Strategist, LLC

*Based on the Definition of Personal Branding from Wikipedia 10.16.2021