A Personal Apology To Elon Musk
I don't mind admitting I've been somewhat cynical about Tesla. As a car non-fanatic, I've seen people go all dribbley over their cars and thought "Ok, Tesla are just the Apple of the car world - over-hyped consumer bait".
However, I am wrong about Tesla.
Seeing this product launch for the Tesla Powerwall has made me realise that Elon Musk does actually seem to be a genuinely good guy with solid principles around protecting the environment through the development of low carbon energy infrastructures. If he is simply using the Tesla home battery system purely to peddle his wares to gain market share in the automotive industry, it's a really expensive way of doing it!
It will take time to scale this up to a point where it is widely available. There are already reports of waiting lists in the USA stretching well into 2016 for the Tesla Powerwall. However if this is the trigger for other giant corporations to develop low cost, reliable battery storage, then soon energy security and increasing CO2 levels will stop being such big threats to our society.
Net Zero Project Manager
9 年I still have my reservations about storage in batteries - if it s a step towards distributed power and a truely smart grid then fine, if its just going to be another cynical way for customers to make more money from the various tariffs then I'm not so keen!
Managing Director @ Amelio Solar Energy | Solar Panel Installation
9 年Energy My Way is promoting a similar product that is available now rather than in 12 - 18 months and my concern for Tesla is that by the time it comes out, more products will have taken its place!
Managing Director at Electric Future, Sunuser, AR Cosmetics, CR Cosmetics, Melomaniac Records
9 年I do think he needs to work on his Steve Jobs style presenting skills though ;-) Good product but no chance of getting hold of it for 12-18 months given the back log of orders already.
NFU Mutual
9 年Great marketing too.
Executive Director at EH Smith Group of Companies
9 年Glad to see you've seen the light....