Bigdata by small things. Travel and hospitality personalization

Nowdays, the amount of information online and offline is massive. Social extraversion, tracking and analyzing our web footprints and activity in the network give marketers unprecedented data. The question is : how we in can use without annoing or best customers?

The importance of personalization and bigdata in tourism and hospitality is difficult to overestimate. Affects all 3 stages of contact with the customer:

1. Promotion

2. Service and support

3. Loyalty of guests - their satisfaction with the service.

However, keep in mind that customers do not like to feel being followed. Knowledge of their preferences must be subtle and give them real value.

The difference between ordinary databases/crm systems, and bigdata is not only quantitative. Of course, the most important is the amount of stored information and speed. But also variety of sources and predictive insights. To bigdata you can throw "everything" and in variety of formats. With predictive insights, algorithms and corresponding queries directed to the database, you will get only valuable information and tips how to use them!

Information about likes and "places" on Facebook, can improve communication and better target promo campaigns. Communicate with clients one to one. Propose products that match his expectations, satisfy needs - base on web footprints.

IT solutions enable you to display customized content on web pages, send personalized emails to thousands of users and offer products that just had to buy but something distracted him.
When the client is already in hotel, or sitting on the plane, at a table in the restaurant due to eg. Facebook likes you can impress him by customer excellence. The mini bar full of his favorite beer, on the nightstand favorite newspaper, and breakfast egg that he likes! Surprise him by ticket to the opening or recommend a visit to a nearby gallery.

True story :
I had Guests from USA in Popowo Palace: Gary, a US soldier(loc.Germay) and his parents. His father, aged eighty, was born in Poland. When we recieved their booking we didn`t know much... American Express, Germany, 3 adults, and polish Surename.... We been searching on social profiles for extra info to personalize their stay. That evening I found on facebook that Father "likes" traditional polish doughnuts. Next morning I went to the bakery shop and added to the breakfast five fresh traditional doughnuts:) It was amazing -- he started to cry and said that the greatest childhood memories came back!
All the stuff remeber tips and thanks. The review on booking.com was earnig great people and money for long time. That day I decided to automate this process and startup faceBooking!
Understanding the customer has never been so easy but also important for tourism. The competition is huge, parity prices and portals like Groupon are not the future of the industry so addicted to quality.

Customers want something unique at reasonable price.

No longer believe that at 70% discount you can maintain the same quality as for regular price. Customers looking for things to do in the area and hope to have fun by smart shopping. Let's help our customers to be smart. They certainly will appreciate it!