Be Persistent - Meredith Kallaher

I'm the host of?On the Schmooze, a?weekly podcast that features interviews with talented professionals who have achieved success in their field or industry. I ask probing questions to get them to share untold stories about their leadership journey and how they built and sustained their professional network.

Put insights from me and my guests into action this week and you’ll benefit from for years to come.

OTS 267: Be Persistent - Meredith Kallaher (click to listen)

Today’s guest creates big value for business owners by connecting them with their ideal customers and clients using creative, strategic, and authentic digital advertisements.

In 2021 she managed over $50,000 worth of ad spend on Facebook, Instagram, and Pinterest helping about 20 small business owners expand their reach and explode their sales with digital ads.

She is a CPA who spent the first 6 years of her career with PWC. The combination of her experience: Big 6 accounting, small business ownership, and advertising for 100s of locally owned Miami businesses proved to be perfect to create her new Facebook and Instagram Ad Strategy and Management Agency.

Please join me in welcoming Meredith Kallaher.

In this episode we discuss:

• her thoughts on leadership: “Leadership is influencing others to use their expertise and skill to create value for the world.”
• her experience in elementary trying to find opportunities to be in a leadership role.
• how she found permission to ask questions from her high school mentor.
• her thoughts on how crippling it can be to care about what others think.
• her morning gratitude practice which has changed how she looks at her life.
• her initial plan of becoming a doctor before deciding on accounting.
• her experience owning a franchise selling baby announcements.
• her decision to leave PWC after 6 years while working abroad in Switzerland.
• her second franchise of a high-end magazine and her experience learning the?Facebook and Instagram platforms.
• her experience running her business after Hurricane Irma and what caused her to pivot.
• her desire to keep her customers as authentic as possible in their ad messaging.
• her advice for sticking with the social media platform that you like.
• how she nurtures and sustains her network.

Listen, subscribe, and read show notes from all the archived episodes at?www.OntheSchmooze.com.

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About Robbie:

Robbie Samuels is a keynote speaker,?TEDx speaker, and relationship-based business strategy coach?who has been recognized as a “networking expert” by?Harvard Business Review Ascend,?Forbes,?Lifehacker,?and?Inc?and as an “industry expert in the field of digital event design” by JDC Events.?He is a Certified Virtual Convener and Certified Virtual Presenter.

He created?The 5% Advantage Program, a four-week certification program that helps presenters grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences. Presenters have the opportunity to be "Certified Virtual Event Professional #NoMoreBadZoom."?

He is the host of?#NoMoreBadZoom Virtual Happy Hour, a popular weekly virtual event that explores new ways to design engaging virtual experiences. This event attracts 50-60 participants each week, 50% of them have attended 8 or more times, 20% say they lost track and plan their week around this event.

As a Virtual Event Design Consultant and Executive Zoom Producer, he assists organizations with bringing their in-person events strategically online. He provides virtual event design strategy, emceeing, production (managing the tech, including chat and breakout rooms), and training/supporting presenters. His clients include California WIC, Feeding America, Association of Talent & Development chapter, The National At-Home Dad Network, and the California Notary Symposium.

He is the author of the best-selling business book?Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences?and has been profiled in the?Harvard Business Review,?Forbes, and?Fast Company. He writes for?Harvard Business Review Ascend.?His clients include associations, women’s leadership summits, and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly.

He has been featured in several books including?Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It?by Dorie Clark and?The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact?by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, and Northeastern University.

Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking.

READ his "9 Ways to Network in a Pandemic" - www.robbiesamuels.com/9ways

Sign up for his free weekly Virtual Happy Hours at www.NoMoreBadZoom.com.

The 5% Advantage Program - Get Certified #NoMoreBadZoom

Right now, everyone is being pretty forgiving when it comes to poorly executed virtual events, but that's not likely to last much longer. If virtual events are part of your business plan you need to get better. We all do.

• You need the confidence and skills to up your game.?The problem is that there are so many new pieces of technology to master quickly that you can feel stuck, overwhelmed, and like you're running out of time.
• The reason options are overwhelming?is that you're trying to go from zero to 100 immediately, when -- to make the most of your time -- continuously getting 5% better would allow you to focus on the most important and highest-impact options.
• Why??Because you know it's true that if you try to do everything, you will accomplish nothing.?This means, to achieve your goal, you have to invest in a strategy to put time on your side.
• How??The 5% Advantage Program teaches online facilitation and virtual event design, but even more so, give you the tools for reflection and continuous improvement.
• Through this interactive and experiential 4-week program you will get 5% better now, will know how to keep learning so you are far ahead of your peers in a few months, and will be leading your industry 5-10 years from now.
• The time to get 5% better is now because soon you will be sought out, not just for your expertise, but for your ability to deliver that expertise on an interactive virtual platform.
• Interested to learn more about this program and get on the waitlist? Send Robbie an email: [email protected]

Relationship-Based Business Strategist & Business Coach

Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)?

• You want to have a greater impact and increased income.?The problem is?that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.
• The reason?options are overwhelming is that you’re looking at them as a series of disconnected steps when — to make the most of your time — you need a strategy that connects only the most important and highest impact ones.
• Why??Because you know it’s true that if you try to do everything, you will accomplish nothing.?This means, to achieve your goal, you have to invest in a strategy to put time on your side.
• How??This program will help you find the clarity to determine what is the right next step for your business. A book? A podcast? An online course? Masterminds? Speaking on bigger stages?
• Together we will design a Relationship-Based Business Plan?that will allow you to stack your successes to create momentum and leverage your limited time.
• Robbie believes that networking is a marketing strategy?and coaches “expert entrepreneurs” to grow to the next level through relationship-based business strategies and hands-on support. Interested to learn more about private coaching packages? Send Robbie an email: [email protected].

Keynote Speaker

Interested in booking Robbie to speak??At?www.robbiesamuels.com/speaking?you'll find video clips and a description of his signature session, Art of the Schmooze.

Watch his TEDx talk "Hate networking? Stop bageling and be the croissant!" at?www.robbiesamuels.com/TEDx.

Stay Connected:

• Connect with Robbie on?LinkedIn
• @RobbieSamuels on?Twitter?and?Instagram
• New to his website??Start here
• On the Schmooze podcast archive?- over 250 episodes!