Perseverance is key!

Last year I got to onboard several new partners for Infosequre. They are now in their first year of sales and are working very hard to get their first orders for Infosequre. And in doing so, they encounter all sorts of challenges.

How is it that winning the first order is so difficult and how can you make it easier for yourself? In this blog, I explore this in more detail.

Acquiring your first contract as a reseller for a new product supplier can be an arduous task, particularly when venturing into uncharted markets. The journey to securing that initial deal is fraught with challenges, requiring strategic planning, persistence, and a deep understanding of both the product and the target market.

One of the primary hurdles is establishing credibility and trust with potential clients. As a newcomer to the market, you lack a proven track record and may face skepticism from prospects who are accustomed to dealing with established competitors. Building rapport and demonstrating the value proposition of the new product are essential steps in overcoming this barrier.

Additionally, navigating the competitive landscape poses a significant challenge. Established competitors likely have entrenched relationships with key clients, making it difficult to penetrate the market. Distinguishing your offering from competitors' requires thorough market research and a compelling sales pitch that highlights the unique benefits of the new product.

Moreover, logistical considerations such as pricing, distribution channels, and after-sales support can further complicate the process. Determining competitive yet profitable pricing strategies, establishing efficient distribution networks, and ensuring responsive customer service are vital components of a successful reseller operation.

In the face of these challenges, perseverance and resilience are indispensable qualities. Rejection and setbacks are inevitable, but they provide valuable learning opportunities that can inform future strategies. Embracing a mindset of continuous improvement and adaptability is essential for long-term success in the reseller business.

Ultimately, success often hinges on cultivating strong relationships with both suppliers and clients. Effective communication, transparency, and reliability are key pillars of trust-building in the reseller-supplier-client ecosystem. By fostering mutually beneficial partnerships and delivering exceptional value to clients, resellers can position themselves as trusted advisors and indispensable partners in the market.

In conclusion, breaking into a new market as a reseller for a new product supplier is a challenging endeavor that demands careful planning, perseverance, and adaptability. By focusing on building credibility, understanding the market dynamics, and nurturing strong relationships, resellers can overcome obstacles and achieve sustainable growth.

Happy partnering!

Robert Gebhardt

M: +31622326972

E: robert.gebhardt[at]beonedevelopment.com