?? Perplexity search upgrades online shopping
Lex Sokolin
Managing Partner @Generative Ventures | ex Consensys Chief Economist & CMO | Fintech, AI, Web3
Hi AI Futurists,
Today we’re diving into Perplexity AI’s improvements to online shopping. By combining research with e-commerce, their new shopping feature transforms casual queries into actionable shopping experiences—all within a single AI-powered interface. It’s a glimpse into how generative AI is evolving beyond answers to become a driver of automation and consumer convenience.
Here is the full agenda
Best, Lex
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How AI is Impacting the World Perplexity AI goes shopping
Perplexity AI, a fast-growing generative AI startup, has introduced Perplexity Shopping, a feature enabling users to research and purchase products directly through its chatbot interface. By entering prompts like “what to buy for a disco party,” users receive product recommendations displayed as clickable item cards for seamless in-app purchasing. CEO Aravind Srinivas describes this as a shift from simply answering questions to actively helping users complete tasks. This integration of research and commerce positions Perplexity as a competitor to search engines and e-commerce platforms, emphasizing efficiency and automation.
The move underscores a trend toward more actionable AI, with chatbots increasingly stepping into roles traditionally held by other digital tools. Partnerships like the one with Shopify reveal potential for lucrative revenue streams and a broader ecosystem of automated shopping. Analysts predict that industry leaders such as OpenAI and Google Gemini will follow suit, as this capability not only differentiates providers but also aligns with the demand for end-to-end solutions.
This evolution hints at a future where chatbots are less about “chat” and more about delivering utility, transforming industries like retail and user assistance. It also raises the stakes for generative AI, moving from information tools to action-oriented platforms, thereby redefining productivity and consumer habits.
Important Points
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That’s all for today, folks!
CEO @ Atticus | Helping CEOs turn LinkedIn into predictable pipeline with inbound, outbound & AI tech.
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