Perpetual Hyperbole
Marc Ferguson
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Marc Ferguson
Fractional Artificial Intelligence Solutions Architect, AI and Ethics Author
When was the last time you read a critical article about vertical farming that was written by a vertical farming entrepreneur or equipment supplier? Can't remember? It's a sure sign the industry is not ready for prime time. It's in what we call 'perpetual hyperbole mode'.
Emerging technology - by definition - has its flaws. A lack of self-critique is a bad sign.
So where are the flaws in vertical farming / controlled environment agriculture? And who has the courage to call them out? WE DO!
We will be publishing a series of articles that point out the limitations, flaws and plain old hype. Look for them soon!
Until then. We would love to hear your thoughts about an industry that is promising too much, too soon. And what damage does it cause?
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2 年Marc, thanks for sharing!
Hey Marc. Rob Beauchamp mentioned your name. I love this article. In every single interview I give to the press, radio or TV I tell them that everything up to this point in VF has been a rehearsal and that in 30 years in? tech I have never see so much interest and bullshit in equal measure. I think these guys bleeped out the BS word but it' in there nonetheless. https://themodernacre.co/2019/08/79-powering-the-vertical-farming-industry-with-intelligent-growth-solutions-ceo-david-farquhar/ Would love to connect. David Farquhar, IGS, Scotland
Senior VP of AmHydro - Controlled Environment Ag Consultant and Horticultural Advisor with proven track record of successful growers with installations in 105 countries worldwide. 40 years commercial CEA grower
7 年And Glenn, the ultimate irony, is that his article was entitled "Perpetual Hyperbole"..............all while being extraordinarily..........hyperbolic! You just can't make this stuff up!!!
CEA Advisors, Plant Factories, Growtainers? & Growracks?, Vertical Farming Industry Expert, Innovative Growers Equipment, Hydrofarm
7 年Joe Swartz Just did a little more research, that project never happened, none of the jobs were ever filled.
CEA Advisors, Plant Factories, Growtainers? & Growracks?, Vertical Farming Industry Expert, Innovative Growers Equipment, Hydrofarm
7 年yeah, here it is: https://static1.squarespace.com/static/57a4984bb3db2b4525319687/t/57d14b27b3db2b37b3692074/1473334067945/Connaught+Article+06282016.pdf