PERNOD VS RICARD
Anise-flavored spirits were hugely popular in Southern Europe in the early 20th centrury, and without their go-to aperitif absinthe, many in the south-eastern region of France turned to the homemade anise spirits. Pastis was born out of the 1915 absinthe ban in France and throughout much of Europe.
In 1932, 17 years after the absinthe ban, Ricard was the first commercial pastis brand to launch, followed by Pernod in 1938.
Considering their fierce competition since their inception, both brands have an astounding number of similarities.
·?????? Both spirits are French-produced herbal anise-flavoured liqueurs.
·?????? They both louche, or turn cloudy, when water is added.
·?????? Ricard is often considered more herbaceous than Pernod.
·?????? Though they share many ingredients, licorice root is the dominant botanical in Ricard, while star anise and fennel are the dominant botanicals in Pernod.
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·?????? Ricard is typically served with cold water and ice, while Pernod often features in cocktail.
·?????? Ricard has an ABV of 45%, while Pernod has an ABV of 40%.
It was in 1975, the companies of Pernod and Ricard, the two largest French aniseed aperitif producers and fierce competitors, merged creating the Pernod Ricard group. In 1988, Pernod Ricard acquired?Irish Distillers?makers of?Jameson Irish whiskeys. Following that in 1989, acquired?Orlando Wyndham?makers of?Jacob's Creek. In 1993, Pernod Ricard worked with Cuban companies to create?Havana Club. In 1998, Pernod Ricard acquired the?Yerevan Brandy Company. In 2001, Pernod Ricard acquired 38% of?Seagram's?Wines and Spirits business including Chivas Brothers Ltd makers of?Chivas Regal?and owner of 13 Scotch malt distilleries, 1 grain distillery and 2 gin distilleries. Followed by acquiring?Jan Becher, makers of?Becherovka. In 2005, Pernod Ricard acquired?Allied Domecq, makers of?Ballantine's. In 2008, Pernod Ricard announced its acquisition of Swedish-based?V&S Group, which produces?Absolut Vodka, from the Swedish government. In 2022, Pernod Ricard acquired the?French?ready-to-serve cocktail brand, Cockorico. In December 2022, Pernod Ricard announced plans to open a US$250 million?carbon-neutral?whiskey distillery in?Marion County, Kentucky?in 2025.