Permacrisis or not, dare to have the holiday of your life!

At CHERRISK we constantly adapt to the ever changing circumstances of life. When it was COVID-times, our community supported the elderly with food deliveries to enable staying safe at home. When the war started in Ukraine, we sent aid to the refugees. 2022 was the year of permacrisis and the feeling of constant uncertainty continues to describe our lives in 2023 as well.

Our Brand and Communication Team decided to learn and share more about how this special environment effects travellers and what they can do to make the most out of the times we live in.

?In today's world, we are surrounded by uncertainty and constant change. The need for adaptability has become a crucial factor in all aspects of our lives. From personal to professional decisions, we are constantly faced with tough choices that require us to think through every possible outcome. Unfortunately, this may lead to an experience called decision freeze, where individuals become paralyzed with the fear of making the wrong decision, resulting in missed opportunities. Our communication is based on the insight that an insurance can become a point of certainty when it comes to travel decisions. In our communication efforts we aim to give an other perspective to people on how they can enjoy their travels and stay prepared with a CHERRISK Travel Insurance.

We have harmonized our communication platforms to convey one core message: ?Don't talk yourself out of it, just make the first step”. We at CHERRISK understand the challenges of decision-making, therefore we placed the focus of our campaign?on encouraging?people to take the first step.?Whether it's through social media, email interactions or involvement of experts, we strive to create a supportive and encouraging environment that empowers people to enjoy their travels. CHERRISK Travel and Cancellation Insurances come into the picture ?with providing travellers with ?a peace of mind." says Kristóf B?r?ndy Lead of Brand and Communication.

?With this campaign we’re implementing a new way of working by focusing on experimentation, iteration throughout the whole campaign period. This is a very important part of the strategic changes we’re doing at CHERRISK to find efficient ways of scaling our brand and business.

We also had a new approach in this campaign regarding insight generation, creative ideation and production by moving these tasks internally and consulting with our agencies during the process. With this approach we used even more data and customer insights to create the best possible relevance between our target group, comms and products.” says Balázs Semsei our Head of Direct Channels & Brand.

We believe from our core that travel can be a powerful solution to leaving the problems of everyday life behind. By embracing new experiences and pushing ourselves outside of our comfort zones, we can gain a new perspective on the world and on ourselves. So our advice for all of you travelseekers is ‘Don’t talk yourself out of it. Travel with joy and a peace of mind with the CHERRISK Travel and Cancellation Insurance.’